Bachelor thesis is focused on factors, which affect customer's purchase decision process in choice of holiday. First of all, it formulates the concepts that need to be defined regarding the issue, in two chapters of the theoretical part. There is, for example, tourism as s...

The presented thesus is focused on the analysis of social networks in the Ibis hotel and comparison with a sample of competing hotels using Benchmark analysis. The main goal of the thesis was to propose measures that will improve the communication of the Ibis hotel on...

This bachelor's thesis deals with the issue of creating a fundraising plan for a non-governmental non-profit organization. In the theoretical part of the thesis terms needed for understanding of the issue such as non-profit organizations, fundraising, fundraising methods and principles, posit...

The bachelor thesis is focused on the analysis of the logistics of a selected company, the movement of information and material. Furthermore, the bachelor's thesis analyzes the activities of individual workers and their workload. The last most important part of the work are the...

The objective of this research is to test the performance of a specific component of a website using a set of appropriate testing methods. The data provided for this research are the property of the client of ATELI Development s.r.o. company. With the permission and recom...

The bachelor thesis deals with modern technologies in tourism. It focuses on virtual reality. The main goal of this work is to analyse the current use of virtual reality and determine the potential of this technology in tourism. Based on the performed analysis and research,&#x...

This bachelor thesis focuses on the role of influencers in marketing communication of a company and analyses campaigns of four chosen (Coca-Cola, Red Bull, Pepsi and Kofola) on social media platforms like Instagram, Facebook and YouTube. It starts with a research into company´s com...

The presented Bachelor Thesis is focused on marketing communication on social media. The main objective of this thesis is to evaluate online marketing communication of the brand Kofola on Facebook and Instagram in a period from October 2020 to February 2021. The first part is&...

The bachelor thesis deals with advertising and its impact on consumers. First, basic concepts such as marketing and advertising are defined. Then the thesis deals with advertising in detail, presents its goals and functions, types of advertising classification and various advertising media.&...

The bachelor's thesis is focused on the marketing communication of the Kola Šilhavý, Moje Kolo and Koloshop stores. The aim of this work is to characterize and evaluate the marketing communication of selected stores and to propose recommendations for improving marketing communication...

The bachelor´s thesis deals with marketing communication in HbbTV. This thesis is divided into theoretical and practical part. The theoretical part introduces marketing communication and also focuses on advertising and the media. The following section describes the HbbTV application, its developm...

The work deals with sponsorship as a part of integrated marketing communication of the M.A.T. Group company. The aim of the work was to analyze the sponsorship activities of the company and to propose a sponsorship plan for the next period. The theoretical part mai...

This bachelor thesis is focused on the use of modern technologies in tourism services and the implementation of one of them on an existing beach resort. The thesis consists of three parts. The first, theoretical, part is devoted to defining basic terminology such as tourism,&#...

The presented bachelor thesis deals with the issue of ethics in advertising with a focus on the automotive industry. First, basic concepts such as ethics, morality, marketing and advertising are introduced. Furthermore, there is presented the regulation of advertising from a legal persp...

This thesis is focused mainly on esports and marketing in esports and its overall potential. The theoretical part covers theory of general marketing, marketing mix, marketing in sports, esports branch and marketing potential of esports. The practical part lists improvements based on the...

The presented Bachelor Thesis is focused on evaluation of marketing communication of the dance sport studio named FITDANCEART, s.r.o. based in Pilsen. The Thesis is also focused on the improvement plan of marketing communication of the chosen company. In the theoretical part there ...

This bachelor thesis focuses on the comparison of personal income taxes in the Czech Republic and Germany and the determination of the economic impacts of taxation on taxpayers in these selected countries with the emphasis on the taxation of income from employment. The first p...

Bachelor thesis analyses the marketing and logistics area of the company Pletiva Dobrý and Urbánek s.r.o. To write up this bachelor thesis was used knowledge from professional literature and also were used internal information and materials of the company which were got by communic...

The bachelor thesis is focused on the spa services for selected segment sof customers. In the theoretical part were used literature sources explanatory concepts relating to tourism and tourism related topics. Also services provided in this area were presented. In the ...

The bachelor's thesis "Corporate Income Tax in Practical Applications" aims to demonstrate the specifics of corporate income tax in the Czech republic on the example of a particular company and the subsequent proposal of possible optimization measures and recommendations to improve&...