The purpose of this Bachelor Thesis is to concentrate on marketing communication of selected online store, describe it, analyze it and based on findings create a proposition for increasing its effectiveness. This thesis is divided into theoretical and empirical part. Theoretical part of...

This bachelor thesis is focusing on the marketing communications of the 2P Gastro s.r.o. company and its competitors. The goal of this thesis is analysing marketing communication and the competitive environment and based on these analyses suggest proposals to improve the marketing commu...

The aim of the bachelor this thesis is to analyse channels of the marketing communication which are used by the chosen brand. Specifically we talk about webpage, e-mailings, communication on social media and cooperation with influencers. First of all, these tools are analysed. Afte...

The bachelor thesis is focused on the topic of event marketing. The theoretical part of the work is devoted to a basic description of this area, marketing strategy of event creation and the benefits of events, including their evaluation. A specific event, the festival of ...

The bachelor thesis focused on the analysis of consumer shopping behavior in the field of food purchase. The main goal of the work was to find out what aspects influence the consumer shopping behavior in the food market and to examine whether the status of respondents...

The bachelor's thesis deals with the concept of online marketing and explores the possibilities of use in practice. It focuses on identifying the differences in internet marketing between business-to-business and business-to-customer. The theoretical part introduces the basic tools of online ...

The aim of this bachelor thesis is to characterize impacts of the international labour migration in the company International Automotive Components Group s. r. o. by way of the questionnaire which is focused on viewing of foreign workers by Czech emploies in the company. Based...

This bachelor thesis deals with an analysis of the concept of the Information and Culture Center Jachymov. The goal of this thesis is to create a suggestion of an improvement and an extension service's offer of the selected tourist information center. First chapter focuses ...

The bachelor's thesis aims to characterize the Digital Single Market of the EU including the most important milestones in the process of creation. It also aims to evaluate the chosen impact on Czech Republic and the EU. The theoretical part defines the Digital Single Marke...

This thesis focuses on marketing activities of the selected sports club. The theoretical part focuses on general marketing, its history and marketing mix, communication mix and marketing in sport and its use. The practical part of the thesis examines a selected sports club and ...

The presented work is focused on the specifics of marketing communication of a chosen company operating in banking. The main objective of this thesis is to compare marketing communication tools of a traditional and a new bank providing banking services on the Czech market. Čes...

The bachelor thesis describes the issues of the LGBT segment in tourism, defines terms related to the LGBT community, describes events and international and Czech LGBT organizations. The objective of this thesis is to analyze the requirements of the LGBT segment of tourism for ...

Bachelor thesis analyzes function of logistics in manufacturing plant named Rako III which owns company Lasselsbeger, s.r.o. Bachelor thesis was made on the base of the professional literature, internal resources of the company and continuous consultation with expedition leader and with the&...

The bachelor thesis focuses on factors that influence customer's purchasing decision- making process while buying a mobile phone. The aim of the thesis was to find out the most important factors that significantly influence the purchase. The partial aim was to determine the rol...

The current topic of cryptocurrencies is presented and examined in this bachelor thesis. The main aim of the bachelor thesis is to evaluate the importance of cryptocurrencies in services with a focus on tourism services, to identify advantages and disadvantages of the customer and&...

The main aim of the bachelor thesis is to create suggestions how to make the marketing mix of PopArt music café bar more effective. The main aim is achieved through several subsidiary aims, which are: the theoretical part which deals with the marketing mix in detail, ...

This bachelor thesis deals with the development of electromobility in the Czech Republic. The main goal of this thesis is to find out the purchasing preferences of customers who are already interested in this topic and based on the survey create own scenarios for the futu...

The presented thesis is focused on the marketing communication of a selected nonprofit organization. The goal is to evaluate the present state of the marketing communication in the chosen organization and to propose recommendations for the improvement of the present situation. The whole...

The purpose of this bachelor thesis is to analyse the problematic of the social media and their application in the field of tourism. The aim of this document is to choose a set of travel agencies and analyse their presentation on several social networks on a predefin...

Bachelor thesis deals with the ethics, correctness in advertising and concepts which are connected to it. The objective of the thesis is to find out how the public is informed in the field of ethics and regulation in advertising, how they perceive ethics in advertising an...