The main goal of the bachelor thesis is an analysis of the current logistics of the company VALUE 4industry, i.e. the flow of materials and products from suppliers through storage, production to transportation, and customers. Consultations with employees and professional literature served&#x...

The presented bachelor thesis is focused on marketing communication of selected Erasmus clubs on social networks Facebook and Instagram. The theoretical part deals with marketing, internet marketing and marketing communication. Also defines terms such as social media, social networks and analytic...

This bachelor thesis deals with the marketing communication of selected stores in online and offline environment. The aim of the thesis is to analyse marketing communication of selected bookstores on social media and in retail shops. First, the theoretical part of the thesis...

The present thesis is focused on drafting recommendations that are designed for future presidential candidates on how to communicate through social media. These recommendations are made because of mass popularity of social media platforms among younger generations. The work consists of theor...

The subject of this Thesis is the analysis of customer satisfaction at restaurant Hladinka in Kladno. The author of this thesis has chosen this restaurant based on the fact that such an analysis has not been done there in the past. The primary goal here is to an...

The thesis deals with the analysis of marketing communication in a chosen company focusing on pharmacy. The aim of this work is to analyse the marketing communication in a chosen company and based on the results to propose and innovation for the use of marketing communica...

The presented thesis analyzes current logistics of the company Plzeňský Prazdroj, a.s. and focuses on packagings and stocking in the Czech Republic. This bachelor thesis was realized by professional literature, internal resources of the company and personal consultations with company employees.&#...

This qualification thesis describes and analyzes selected impacts of globalization processes on the Czech economy and in the Pilsen region. The aim of the work is to analyze and evaluate the impacts of globalization processes in the selected region. For the purposes of this ba...

This bachelor thesis deals with marketing communication. The first part of the text is theoretical, it covers the problematics of marketing with an emphasis on marketing communication and communication mix tools. The second part is practical, it describes the selected company characteristics...

The presented thesis is focused on online marketing of a selected hotel.The theoretical part of the work was an introduction to the issues of on-line marketing and its use in the hotel industry, the communication mix in the hotel industry, but also the use of social ...

The topic of this bachelor thesis is social responsibility in banking sector. The topic around CSR is discussed more and more often these days. The aim of this thesis is to research socially responsible activities of individual banks. Improvement measures are recommended based on&#...

Hereby presented work is focused on the general business conditions of travel agencies, the use of technology by customers of travel agencies and the attitude towards reselling tours owned by customers of the travel agencies to other persons. The thesis consists of two big sec...

The goal of the bachelor thesis "The business of a selected company in engineering", is to evaluate business activity and carry out specific strategic analysis in the Czech company ČZ a.s. The conclusion of the thesis includes recommendations for increasing the competitiveness ...

Zoological gardens tend to be the most important and most visited tourist attractions. Every organization which wants to be successful must pay at least a little bit of attention, time, and money to marketing activities to raise public awareness. The main goal of this bachelor...

The Bachelor Thesis is concetrated on the role and functioning of two different freight companies. The whole work is substantiated on specific examples in the transport logistics supply chain. The thesis is divided into theoretical and practical part.The theoretical part explains the ba...

This bachelor thesis is focused on consumer buying behaviour. It deals with factors, which affect consumers during purchasing decisions. It analyzes whether consumers know and at the same time use cosmetic products contaning natural substances. And specifically from brands Yves Rocher...

Bachelor thesis deals with the analysis of the use of social media marketing communication of selected organizations. For this thesis, there were chosen football clubs. The thesis aims is to find out how selected organizations perform on selected social platforms, this further evaluate&...

The bachelor thesis is focused on financial analysis of a selected company, which is TeamPrevent-Santé, s.r.o. Financial analysis is based on elementary methods and tools of financial analysis. The aim of this bachelor thesis is to evaluate the economic situation of the company on&...

The bachelor thesis deals with the marketing plan of the company Brandtl s r. o. The thesis is divided into theoretical part and practical part. The theoretical part deals with the definition of terms that need to be known to understanding the issue of Marketing plan....

The aim of this thesis is to evaluate marketing activities and operations of selected services provider in the field of sport. Another part of this goal is to evaluate gathered information and to suggest a solution for further practice. Theoretical part is focused on the ...