This bachelor thesis is primarly focused on franchising as a form of business in the field of gastronomy. The main goal of this thesis is to compare level of customer's satisfaction in two chosen franchises and to give suggestions that would help to increase the custo...

Presented barchelor thesis is focused on the satisfaction and quality of services in a selected area of the Pilsen region, especially the area of the city of Pilsen and northern Plzeňsko. The barchelor thesis is divided into theoretical and practical part. The th...

The aim of the bachelor thesis is to analyze the current fundraising activities of a selected non-profit organization and suggestion of fundraising plan for the following period. The first theoretical part of the thesis focuses on non-profit organizations in general, then on public ...

This bachelor thesis deals with the topic of influencer marketing as a tool of marketing communication. The aim of this work is to find out what opinions consumers have on influencer's advertising and whether influencers have impact on their shopping behavior. In the first ...

The theme of the thesis is the effect of emotions in advertising. Emotions are firstly characterized, their examples and description of their influence of some of the psychological processes are stated. Furthermore, the author is devoted to the description of marketing, communication mi...

The paper is focused on an analysis of using new trends the area of technologies in the Czech banking market. The first part of the paper is based on the theoretical basis. Generally it describes the role of the marketing in company management, defines the basic prin...

This bachelor thesis is focused on the estimation of a typical customer and the experience of consumers in the Decathlon sports shop. The first part characterizes the key concepts and definitions necessary to understand the area, based on the literature. The second part describes&#...

This bachelor thesis deals with the term tourism and concepts which are connected to it, specifically with animation services. The objective of the thesis is to attest, that training animators is beneficial and it helps the beginners in animation with entering into their job a...

The bachelor thesis analyzes the logistics of a selected company ANEXIA s. r. o., that is haulage, forwarding and stocking. The first part of the thesis is a theory that contains concepts and opinions from the professional literature. Information from the owner of the company,...

The main goal of this bachelor thesis is the processing of sugestions for a more effective marketing communication in IQOS retail units in the Czech Republik. The main target is accomplished by three previous sub-objectives: elaboration of theoretical basis for marketing communication, ...

The bachelor thesis is focused on Corporate social responsibility in the brewing industry, specifically in the field of microbreweries. The first goal of this thesis is to define the concept of Corporate Social Responsibility and other related subjects. The second goal is to introd...

The primary purpose of this research is to investigate marketing mix and suggestions for its improvement in a particular business. In order to fulfill the main aim of the bachelor's thesis, it was essential to achieve certain goals. Thus, elaboration of a theory on a ...

The aim of bachelor thesis was evaluate economics relations of the Czech Republic and Federal Republic of Germany, evaluate trade of goods between Czech Republic and Federal Republic of Germany, evaluate foreign direct investment implemented by German companies in Czech Republic, evaluate&#x...

The Bachelor Thesis is focused on the technique of mystery shopping. The first part of this thesis includes theoretical knowledge to the issue. These theoretical information are later applied in the next part, which is practical part of this thesis. First the own research was&...

The bachelor thesis is focused on the marketing situation in the selected company Intersurgical s.r.o. Based on the analysis, possible improvements in the company's marketing will be suggested.

The bachelor work is focused on the gastronomy tourism, specifically on the beer tourism in the Pilsen region. The aim of this thesis is to characterize tourism and analyse the supply and demand of minibreweries in the Pilsen region. First part of the thesis deals with&#x...

This bachelor's thesis dealt with mobile applications in tourism. The main objective of the work is to analyze the use of mobile apps in tourism based on findings from research survey and suggest recommendations for future applications development. The bachelor's thesis is divid...

The subject of this bachelor thesis is the impact of travel influencers on users of social networks, especially Instagram. The aim was to find out how they influence the decision-making of their followers, how and to what they inspire them, and how to use their influence&...

This thesis analyzes the activities of the company as a provider of freight forwarding and logistics services. For the realization of the work, it was necessary to use the company's internal resources and consultations with employees, as well as professional literature. At the ...

This bachelor thesis deals with a topic of advertising ethics. First of all, it defines key terms connected to the topic such as marketing, advertising, ethics and morals. After that, an in-depth understanding of business ethics, marketing ethics and advertising ethics is examined. ...