This bachelor thesis deals with marketing communication issues of a company acting in the tobacco industry. Within the marketing communication is this sector regulated by the law, especially then by the Act on Advertising Regulation (Zákon o regulaci reklamy). The theoretical part is&#x...

This bachelor thesis is an analysis of accommodation services in Karlovy Vary spa area. Theorethical part presents important terms used in tourism. Following chapters deal with special forms of tourism and tourism marketing. Practical part shows evaluation research of client satisfaction wit...

This bachelor thesis is an analysis of accommodation services in Karlovy Vary spa area. Theorethical part presents important terms used in tourism. Following chapters deal with special forms of tourism and tourism marketing.

Bachelor thesis ''Role of chosen internet marketing tools on decision-making process of customers.'' is focused on analysis of efficiency of particular internet marketing modern tools in the Pilsen region on five selected groups. Theoretical part of bachelor thesis is focused...

This thesis is occupied with issues of the marketing communication and its specifications within advertising, mainly relating to tobacco products advertisements and to a concrete company acting in the tobacco industry. The theoretical part deals with basic terms connected to marketing ...

This Bachelor Thesis is a follow analysis and evaluation of leisure time activities in the town of Hrádek. The aim of the Bachelor Thesis is to analyse and evaluate leisure time activities in Hrádek followed up by suggestions for improvement or extension of leisure ...

The bachelor thesis is focused on the analysis of floorball e-commerce in the Czech Republic on the B2C market. In the first part, the author defines the concepts and categories of electronic commerce as well as what these concepts and categories have in common and what&#...

This thesis describes the issue of economic migration in particular. The first chapter of this thesis deals with the general theories of division, causes, impacts and forms of migration. The second chapter examines the involvement of the Czech Republic in the international migration...

The Bachelor thesis is focused on the title of European Capital of Culture, hold in 2015 by Pilsen. The first part introduces terms such as culture and cultural tourism and afterwards deals with marketing of destination. The Thesis describes how to get ECOC title and how&...

The thesis focuses on consumer shopping behaviour when shopping bottled water. The goal of the thesis was to find out to which extent various factors affect consumers and special attention is paid to the influence of colours. The research part was divided into the part of...

This bachelor thesis is focused on tourism services and their quality. There is a theoretical information about tourism services, marketing mix of services and about quality and its importace for services in the first part of the thesis. Next part of the thesis defines quality...

Theme of this bachelor thesis is: "Analysis of marketing activities and opportunities to development of selected company". This theme is applied in case of company Jindřichohradecké místní dráhy a.s. Theoretical part of this thesis is focused on issue of tourism, its definition...

This bachelor thesis deals with the implementation of trends of personal marketing in the field of business practice. As a source for the theoretical part professional articles and publications were used. Practical part of this thesis is divided into two parts. The first one d...

This bachelor thesis deals with project of foundation non-government non-profit organization rescue station for handicapped animals and possibilities of financing. In the introduction section of the work are explained terms associated with the non-profit sector. The main part includes a pro...

Bachelor thesis deals with problems of global productivity. Theoretical part and practical part of the thesis are not separated but they are permeating in each chapter. Theoretical part is focused on explanation of terms which are connected with global productivity, partial productivity ...

This Bachelor thesis is targeted on communication with customers by social media. The thesis is divided into two basic parts theoretical and practical. In the theoretical part the author defines the terms from social media field and also from marketing communication on the in...

The theoretical part of this bachelor thesis deals with motivation of the citizens when choosing their freetime activities and it also explains the positive effect on mental and physical health of a person. It specifies organization and funding of sport from the state budget a...

The Bachelor thesis deals with analysis of sexistic advertising. The thesis is divided to two main parts, theoretical and practical. In the theoretical part the author defines the terms, such as sexism, sexuality, gender, marketing communication and advertising. The thesis also talks ab...

Bachelor thesis defines digital single market of the EU, analyzes his key areas in countries in the European Union and evaluates the result of the existing realization of the digital single market. The evaluation of the results of realization the digital single market is accom...

This bachelor thesis is about the marketing of a starting internet project focused on diabetes type I disease. This bachelor thesis contains the marketing plan of the internet project called Medical Info. The bachelor work is divided into two parts. The first part contains the...