This bachelor thesis is focused on the analysis of tourism services offer in the area of Železnorudsko. The first chapter explains terms related to tourism industry. Practical part of the thesis is devoted to characteristics of natural and culturally-historical places of interest in...

This bachelor thesis focus on customer and factors which affects customer during the purchasing an euroweekend. The theoretical part is describing a customer, customer behavior, influencing factors and among others the tourism, euroweekend offers and current situation. The purpose of this th...

This bachelor thesis is focused on a customer behavior during the selection a mobile tariff from certain operators and it is specifically targeted on the unlimited tariff products on a household consumer market. Besides the specification of the mobile service market, it is dealing&...

The presented thesis analyzes existing logistics of the company PROFORM CNC Nástrojárna, spol. s r. o. The work was realised by the professional literature, internal resources and personal consultations with employees of the company. The first part contains a theory of logistics, basic&...

Presented bachelor thesis analyzes buying, selling and cooperating processes in the company Loma Systems s. r. o. division INSTRON CZ, which deals with general engineering. The main object of this thesis is based on the findings propose any improvements in these areas. ...

The presented bachelor thesis is focused on evaluation of ZS Komorno PLC enterprise. Basic terms related to the company and its surroundings, marketing mix, SWOT analysis, information and material flow in terms of logistics are described in the theoretical part of the paper. The&#x...

This bachelor thesis is focused on the evolution of the business activities of the selected company DFH Haus CZ s.r.o., and also on the determination of the position on the Czech and German market and recommendation of measures to improve its business activity. In the the...

The thesis aims to analyze leisure activities for children and youth, which are provided in town Čáslav. From all providers of leisure activities is analyzed in detail Centre for children and youth in Čáslav. Bachelor thesis also includes analysis of the questionnaire, which is...

Presented work is focused mainly on political movement ANO 2011. Marketing communication on social networking sites of this movement was analysed in detail and compared with two other political subjects - Czech Social Democratic Party and TOP 09. Based on the reviewing of the ...

The bachelor thesis "Processing a particular business plan in context entering the energy market" deals with a new supplier of electrical energy and natural gas entering the energy market in the Czech Republic and its context. The electricity and gas business consists&#...

This bachelor thesis is focused on seasonality issues in sphere of services and tourism. In theoretic part are define causes, consequences and measuring seasonality, practice part solve seasonality in specific company, which is DPZ Consulting s.r.o. This company provide services in holding&#...

This bachelor thesis is focused on ethics and correctness in advertising. The theoretical part contains the introduction to the advertising as well as the definition of ethics and morality. Subsequently, the thesis focuses on the problematics of displaying woman in advertising with the&...

The presented work "Factors influencing decision-making process of the consumer when purchasing a car" is focused on detection key factors influencing decision-making process and as well on detection intensity of the impact these factors. In these factors first of all is possible&#...

Bachelor thesis "Chosen modern technology and their use in marketing communication" is focused on analysis of use of specific modern technology in chosen stores in three regions of the Czech republic. Theoretical part is focused on describing basic information about marketing and&#...

The thesis deals with the issue of advertising, mainly the issue of tv commercial focused on children. The theoretical part defines basic terms relating to the issue as marketing, advertising and target group. The thesis also explains the issue of regulation of advertising to ...

This bachelor thesis deals with the image analysis of a chosen company. The theoretical part describes the image, corporate identity and image analysis methods. In the practical part of the thesis, the theoretical knowledge is applied to the L'Occitane company. The image of the...

The presented work is focused on the marketing specifics of chosen company providing services which is Undertaker's EXCELENT Ltd. The company provides funeral services in the Czech Republic, mainly in the Karlovy Vary region. The beginning of the work is focused on introduction ...

This paper is focused on the use of social media in communication of microenterprises. This thesis defined the basic concepts associated with social media, evaluation of opportunities and threats associated with their use and demonstrated them on examples. The practical part analyzes th...

The bachelor thesis is focused on supply and demand of leisure activities of young people in Klatovy. The theoretical part includes basic terms of leisure time and the view on leisure time as an economic category. In the practical part is analyzed supply of providers of&#...

The bachelor thesis contains a chapter regarding non-profit organizations, their typology and legal forms. There are associations, institute, foundation and endowment fund, registered churches and religious societies and social cooperative mentioned in terms of those legal forms. The marketing of ...