Bachelor thesis is aimed at the problems of cultural monument marketing. The goal of this thesis is to describe the activities and analyse marketing activities of chateau Ratibořice and the national cultural heritage Babiččino údolí, to evaluate the findings and to formulate recommendat...

This work focuses on possibilities of how to valorize free money. The text is divided into three chapters. The first chapters view the investments from a theoretical perspective. They deal with efficiency, level of risk, also with the liquidity of financial investments and measurem...

The aim of this bachelor thesis is creation of a product selected destination with a focus on a dark tourism. This is a relatively young form of tourism, which is constantly developing. Due to its wide range of products and easy to the commercialisation of dark touri...

The theme of this bachelor thesis is in the first row a marketing communication of the brand Primalex. This brand like the other strong players on the market of paint belongs under company PPG Deco Czech, a.s., therefore the analysis of communication itself precedes detailed&#...

This thesis is focused on franchising application in services, specifically in companies ANGLIČTINA pro DĚTI s.r.o. and Novodobá Sanitka s.r.o. At first there is a definition of franchising followed by the definitions of other important terms related of this topic. The following chapter...

The bachelor thesis "Legal form of Limited Liability company and its impact into business and business environment" discusses the legislation of foundation, existence and extinction of Limited Liability company. It also discusses the view of the self-employed people on the f...

My bachelor thesis is about preparation of the presentation for a company called LASTING SPORT, s. r. o., which produces functional underwear and socks made for sport, outdoor, hunting, and other sport activities, to introduce to a specific trade fair. The thesis includes a pr...

This bachelor thesis deals with the mapping shopping facilities of several kinds of assortment in Přeštice, the city which lies on the main road from Plzeň to Klatovy, shopping behaviour and preferences of customers. First, the reader is introduced to the problems explanation of&#x...

Bachelor thesis is focused on marketing communications of e-shops Rohlik.cz Rajdestniku.cz. The goal is analyze the marketing communication of these e-shops and propose measures to increase the effectiveness of their marketing communications. The theoretical part deals with e-commerce, marketing commu...

This bachelor thesis is focused on logistics of the building supply store Ferda´s group. The target of this thesis is analyzing of the logistic activities in the building supply store Ferda´s group. In theoretical part of the thesis there are explained fundation terms and desc...

This bachelor thesis is aimed at consumer behavior in the Czech Republic. The first part focuses on the theoretical explanation of who a consumer is, consumer behavior and which factors influence this behavior. A clarification of statistical term, specifically Classification of CZ-COICOP.&#x...

This bachelor thesis focuses on communication with customers through social media. The thesis is divided into the theoretical part, where the concept of social media is defined in the context of technology and marketing communication. There are also presented basic possibilities of usin...

This bachelor thesis deals with factors influencing decision-making process of the consumer when purchasing a mobile phone. The goal of this thesis was to identify factors that are the most influential for the purchasing manners of the customer. The first part includes theoretical ...

Bachelor thesis is focused on the applications of modern technologies in the retailing. The aim of this work is to characterize and evaluate the current state of modern technologies and their use in retailing. In the first part there are characterized modern technologies, such ...

Bachelor thesis focused on e-commerce on B2C market. Especialy on e-shops with shoes. Autor make analysis of chosen e-shops which offer shoes.

This thesis is focused on analysis of chosen events in Kadaň town. The theoretical part of this thesis contains general knowledge of tourism. It´s interested in typology of tourism, sustainability of tourism developement and economical benefits. In the next part of thesis we learn&...

Topic of this bachelor thesis is "The usage of new media in marketing communication of chosen faculty". Selected faculty is the Faculty of Economics at the University of West Bohemia in Pilsen. The theoretical part is focused on issue of marketing communications, internet ...

The bachelor thesis deals with the blog phenomenom. The objective of this thesis is to introduce blogs as an innovative marketing tool in tourism. The theoretical part deals with the history and the development of blogging, the characteristic of blogs, their categorization, types o...

The presented bachelor thesis is focused on evaluation of ZS Komorno PLC enterprise. Basic terms related to the company and its surroundings, marketing mix, SWOT analysis, information and material flow in terms of logistics are described in the theoretical part of the paper. The&#x...

Bachelor thesis deals with problems of global productivity. Theoretical part and practical part of the thesis are not separated but they are permeating in each chapter. Theoretical part is focused on explanation of terms which are connected with global productivity, partial productivity ...