In its theoretical level, this bachelor thesis analyses the topic of marketing and further deals with market sectors B2B and B2C. Firstly, the author examines various definitions of marketing and then works with the marketing mix topic. In terms of deeper analysis the concept ...

This bachelor thesis is focused on one of the form ecology friendly tourism specifically agrotourism. This and other forms of ecological friendly tourism are described in the first chapters. This chapter is focused on Usti region and turistic areas. And this is connect...

Bachelor thesis is focused on the application of marketing activities in the company Lázně Františkovy Lázně. There is the theoretical part of the topic in the first part. It is focused on tourism, marketing in tourism, spa tourism, SWOT analysis, PEST analysis and marketing m...

The theme of the Bachelor thesis consists of the HF-Czechforge Ltd logistics company. The thesis is divided into two parts, i.e. theoretical and practical. The first part presents the theoretical background to the concept of logistics and other related concepts. Subsequently, the practi...

The presented work concerns the characteristics of non-profit organisations. The first chapter defines the non-profit sector and describes its basic characteristics. The second chapter introduces a public non-profit organisation Children and youth centre of the capital city Prague (DDM). Its acti...

The thesis is aimed at analyzing the marketing activities of spa hotel Diana. The theoretical part deals with the definition of the basic terms connected to issue of marketing, marketing mix, spa tourism and wellness. The practical part of this thesis introduces the hotel and&...

This bachelor thesis deals with the issue of risk management and further specifies this topic in terms of risks and crisis factors in the healthcare sector. Firstly, the author of this thesis delineates topic of risk management on a theoretical level and then examines the ...

The subject of this bachelor thesis is analysis of online marketing on both theoretical and practical level. Based on five chosen automobile companies it follows and evaluates functioning and behaviour in this sphere. In the theoretical part several key expresions are explained. These&#...

This bachelor thesis is focused on analysis of marketing activities of the firm Cestovní agentura Vít Malkus, in the business of Travel and Tourism. The thesis is divided into two parts, theoretical and practical. Theoretical part focuses on marketing, marketing mix and on marketin...

The bachelor thesis deals with the analysis of the competitive position of the company Strom Praha a.s. and provides suggestions on how to increase sales service, garden equipment and raising awareness about lending demo machines to the customer. The work is divided into two p...

This bachelor thesis is focused on the franchising application in a selected company, specifically in the Home Sweet Home real estate agency. The introduction describes the theoretical basis of franchising. The following parts concentrate on the business activity of the selected company ...

This thesis deals with evaluation of web pages of selected subject, namely the company EURONICS. It focuses on business and marketing value of websites, on their usability, accessibility and search engine optimization. Questionnaire survey is part of the thesis.

The work is focused on the analysis of the supply of tourism in the region Tachovsko, research into the quality of services offered in the field of information services and design new products. At the beginning of the work is focused on tourism and tourism services. ...

The content of the bachelor thesis is dealing with the analysis of the market competitiveness of the cosmetics company Oriflame. The main objective of this analysis is to find out about the competitive background in which the company operates and pinpoint the position within i...

The bachelor thesis focuses on marketing and marketing communication, especially on event marketing and its inclusion into communication mix of the firm. The theoretical part of the thesis draws from the professional literature and the processed information is used and applied in the&#x...

The first part of the work is dedicated to the definitions of the main concepts, wich are corporate identity and visual identity. The work deals mainly with the visual identity of the Kofola company and the influence of visual changes on public opinion.

Bachelor thesis deals with the analysis of tourism services in the micro region Konstantinolázeňsko. The aim of thesis is to analyse the offer of tourism services in the micro region Konstantinolázeňsko, detect shortages in these services and propose measures, which will help improve&#x...

This Bachelor thesis explains the concept of marketing and event marketing based on literature and describes town-twinning, the Marcoussis Association and AMFAI.(Association de Marcoussis en Faveur des Amitiés Internationales). The theoretical introduction of the topic is followed by the practical...

Purpose of this work named " Innovative approaches to marketing in non-profit sector" deals with the problem of marketing approach in the non-profitable area of the interest. This work also deals with the campaign "Our Child" and its projects. The thesis is focused&#...

The work is focused on the analysis of the supply of services in Bezdruzice, Plana, Chodova Plana and their surroundings. First, find work in theoretical part that gives a suitable basis for the practical part. The theoretical part is divided into three chapters, the theoretic...