The presented project is focused on the research of the CrossCafe original s.r.o. company image and on suggested measures for improvement. The theoretical part describes the difference between corporate image and corporate identity as well as the best methods for image analysis. Theoret...

The presented work deals with concepts of corporate identity and the influence of the companies graphic design on public opinion. The main focus of the work is directed on the effect of the Coca-Cola Company and Kofola Company. Another parts which involve design, image and...

The goal of this paper is a proposal of improvements of individual activities in a manufacturing company, and their relation to the allocation of available resources, leading to the optimal operations of the company as high as possible at the lowest possible cost. The solution...

The thesis focuses on the marketing activities of a company specialising in manufacturing, sales and services related to chimneys and air conditioning. The theoretical part contains a brief description of the basic terms. The theoretical background deals with marketing and a range of&#x...

In the first part of the thesis there are described the literary sources related to image and corporate identity, also methods used for analysis of image are mentioned. The practical part is focused on analysis of components of corporate identity of the company Ibis and e...

The aim of the thesis "Retail marketing of a particular company" is to analyze marketing instruments in the retail company Tesco Stores Czech Republic, a.s., specifically in Tesco Expres. The first part describes the basic information on business retail and types of retail...

This thesis deals with the theme of political marketing. Where it describes basic concepts related to this topic. The aim is to analyze communication of selected political parties with their supporters and potential voters through social networks. At first, the author explains&#x...

The bachelor thesis is focused on the evaluation and comparison with the quality of the services provided in restaurants franchise chain Potrefená husa. The theoretical part is concerned with franchising mainly, the business method, on which this chain based. The researcher observed the...

The subject of this thesis is to propose appropriate communication campaign for Hurá prázdniny soutěž ohňostrojů Sokolov. Such as a campaign should reach the general public, gives basic information about the event and convinces to participate it. The first part of the thesis ...

This bachelor thesis is focused on marketing communication of a non-profit organization Techmania Science Center in Pilsen and following comparison with foreign science centers. The theoretical part deals with marketing communication and describes the individual tools of communications mix. The p...

The Bachelor thesis deals with the image of the selected company. The thesis focuses mainly on the analysis of image. Thesis deals with theory of image and corporate identity, behavior of consumer and the analysis of image in first part. In second part there is introduced...

This bachelor thesis is focused on marketing communication of nonprofit organization Techmania Science Center. In the first part of the thesis the theoretical data about marketing, marketing mix and mainly communication mix and its new trends are processed. Next there is a short in...

Bachelor thesis on "Science Communication as a tool of competitive ability of science" focuses on a new field of Science Communication and its practical use. Theoretical part contains an introduction to the topic of Science Communication and describes historical context, aims of&#x...

The presented bachelor thesis analyses the tourism services supply in Olomouc and its surroundings. Olomouc is the second largest conservation area in the Czech Republic with plenty of cultural events that is why it has great potential for tourism development. In this thesis, Olomo...

The bachelor thesis concerns with services and marketing activities in castle Nebílovy and brings proposals, how to increase the attendance. The thesis is divided into 2 parts. The introductory part provide theoretical knowledges about the marketing of cultural (touristic) sights and impleme...

This thesis aims to analyze leisure activities which are available in Sušice in order to evaluate possibilities of spending free time and to draft some improvements. The analysis was based on research of existing organizations and their activities in the field of leisure activities...

The work analyses an offer of tourism services in a Klatovy district and proposes a suggestion of products which could extend the offer. In the introduction of the work, there are explained the terms, which are related to the tourism. The main part is dedicated to th...

This Bachelor work is focused on the analysis and evaluation of the selected service provider. The target of this work was to analyze the service of the squash center TJ Lokomotiva Plzeň, to evaluate these services in comparison with competitive squash centers and to formulate...

The work is focused on the potential of tourism for disabled people in Modrava in the Bohemian Forest. The work describes the primary and secondary resources of tourism in Modrava with regard to the possibility of accessible tourism. The suitability of accommodation and catering&#x...

This bachelor thesis is focused on the strategy of the small company in Třemošná that buys and sells textile goods. In this thesis is usually written theoretical part that describes particular isme and then is assigned to them the practical part. At first are described ch...