This bachelor thesis deals with the ecotourism as a specific type of tourism. The aim of this bachelor thesis was to propose measures to strengthen ecotourism in the selected destination, in this case in Pilsen Region. The first part deals with theoretical background of touris...

The bachelor thesis is focused on dilemma of marketing on B2B market. In this work, there are analysed out marketing tools in detail, used on organisation´s market with practical knowledge from Faiveley Transport Lekov, a.s. company. Thesis deals with B2B environment, far there is&...

This bachelor thesis is aiming at the methodology of marketing research called Mystery shopping. This methodology was applied to evaluate the quality of service and customer care in the coffee environment. The first chapter of the thesis describes the theory about topics marketing ...

The presented work "Ethics and Correctness in Advertising" is focused on the problems of ethics in advertising. Basic terms concerning these issues such as advertising, ethics and morality, are defined in this work. Next, the regulations in advertising in terms of legislation, ...

The bachelor thesis is focused on analyses of marketing activities in a business organization of western sports. As a suitable organization for this aim has been chosen Galloway farm, which is an organic farm situated in West Bohemia. The farm offers to its customers horse...

The present work is focused on early elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013 in terms of political marketing. The solution was to use a comparison of different theoretical knowledge and modern trends of political marketing with ...

In this bachelor thesis, the author discusses the topic "Event management of chosen cultural event", where theoretical learnings from this area are applied to festival "Theatrical summer under pilsner sky." The text contains current project plan description, points out shortcomings...

The bachelor thesis "Marketing of chosen retail company" deals with the use of marketing tools in retail, specifically in retail of the company Ahold Czech Republic, a.s. The theoretical part describes the progress and basic functions of business, defines the concept of retail...

The main theme of this bachelor thesis is the analysis of free time activities in Chrást. The definition of basic terms is followed by general information about the village, its history and an overview of the activities that are available. The next chapter focuses on anal...

This bachelor thesis is focused on event management issues and its use in event planning. The author of this thesis has proposed a specific event plan for the company RAVAK using the theoretical base from specialized domestic and foreign literature. This bachelor thesis includes&#x...

The goal of this thesis is to review the role of ethics in advertisement; evaluate the consciousness of target group of consumer using survey-based research. The first part of the thesis covers basic topics: ethics, ethics in advertising, trade practices, business ethics, advertisement....

The presented work outlines a protection of the consumer in the Czech Republic.In the introduction, there is description of how European Union deals with this issue. It describes instruments of EU policies and the status of consumer´s rights in the European market.The next section&...

This bachelor thesis uses the research method Mystery Shopping for selected company Kik. This method was used to evaluate the services that are provided to customers. Evaluation of these services was carried in four selected stores. Bachelor thesis pays attention to deficiencies that&#x...

The thesis focuses on the issue of community websites and its importance for marketing communication of a company. The theoretical part introduces the problems of general marketing communication on the internet. Particular social websites are presented with their implementation. It is orient...

This thesis is focused on the analysis of leisure activities in Ţamberk and the surroundings. The basic information about the city Ţamberk, which are related to the leisure activities, is provided at the beginning of this thesis. There are described the basic theoretical terms....

The main aim of this bachelor´s thesis "Marketing of chosen retail company" is to introduce and analyze marketing instruments of retail chain Tesco Stores Czech Republic, a.s. The beginning of this bachelor´s work is dedicated to teoretical solutions, there are terms li...

The basic aim of this thesis is to develop a marketing strategy for EXON s.r.o. using outsourcing of Document Management System (DMS) with an emphasis on foreign markets. Following the decision of EXON s.r.o.?s management, five countries were selected for a potential expansion of&#...

Bachelor thesis analyzes the selected service provider and suggestions for improvement. Selected provider is a travel agency Beta based in Pilsen. The breadth and quality of services offered by the travel agency Beta was analyzed using the marketing mix, pest analysis, BCG and othe...

This Bachelor Thesis deals with consumer behavior of the senior clientele in the hotel Central Spa in Mariánské Lázně. The goal of both is to analyse the consumer behavior of clients of the age up to 55 and to offer the brand-new product which should be based on...

The presented bachelor thesis is focused on the selection of appropriate marketing communication of the ?Český porcelán, a. s? company. The aim is to create a communication mix which will appeal and attract the public, inform the customer about the company products and services,&#x...