This bachelor thesis introduces the analysis of activities and the financing of specific non-profit organization. The first part is theoretical and the author here characterizes the non-profit sector as a whole and the distribution of non-profit organizations under different forms. Furthermore,&#...

The bachelor thesis deals with the activities and financing of non-profit organizations. The theoretical part defines the terms "nonprofit organization" and "semi-budgetary organization". It also describes in general the structure and funding of schools in the Czech Republic. The p...

In this work I deal with a customer satisfaction survey firm Makro in Karlovy Vary. The aim of the survey is to identify weaknesses or vice versa good websites Makro wholesale outlets from the perspective of the customer . I compiled a questionnaire that I distributed...

This work is focused on the following topic ?Competition analysis of the company Orsay", focused mainly on two specific branches in Karlovy Vary. This analysis serves as a basis for proposals or recommendations suitable for both branches, but also for the company as a who...

In this Bachelor´s Dissertation performed using the methods of marketing research survey of satisfaction among clients of the selected spa hotel Puškin located in the heart of Karlovy Vary. A survey designed to discover the advantages and disadvantages from the viewpoint of clients....

The presented project is focused on the research of image of company Nelan, s. r. o. In the first part there are described the individual literary sources of the company?s image and corporate identity. Furthermore the authoress describes the theory of marketing research, his m...

Presented bachelor thesis is focused on selling strategy, consisted primary of sales and communication support in place, where the sales are realized. Target of this thesis is to analyse the selling strategy at the OMV petrol stations and then to show the position of leasehold...

Bachelor thesis analyzes existing logistics company AIR POWER Ltd., that is material flows and production from suppliers, describes the logistics activities and processes in the company, which are decisive for her activity. The first part of this bachelor paper describes the essential f...

This bachelor thesis deals with the population ageing and the impact which this phenomenon has on marketing. It seeks to map the lifestyle, behaviour and the hidden potential of the 55+ generation. The thesis is divided into several parts. The first part deals with demographic...

This bachelor thesis describes tourism and shopping tourism, which is a specific form of this economic sector. At first there are defined theoretical bases of tourism to this issue focused on shopping tourism. It also describes the history of shopping tourism, followed by character...

The present work is focused on defining the objectives of consumer protection in the Czech Republic. The first part addresses how has defined these objectives the European Union. It also describes the policy resources of the EU and of the consumer in the European market. ...

This bachelor thesis is focused on the activities and funding of non-profit organizations. The first chapter defines the non-profit sector and further on it describes the basic characteristics of non-profit organizations and their funding methods. The second chapter focuses on a non-profit&#...

This bachelor thesis deals with the definition of the concept of public relations (PR) and analysis of public relations in selected small company. The theoretical part is devoted to an analysis of PR, its parts or tools. The practical part describes the communication activities...

The subject of the thesis ?Event management of chosen sport event? is a description of the issue of event management, events and their interpretation from the project perspective. Part of this work is a creation of the project plan for a specific event, which is running&#...

This Bachelor thesis deals with the analysis of new comunication tools in political marketing mainly on social networks and media. The thesis is devide it into two parts, teoretical and practical. The author of thesis defines the terms such as marketing, political marketing, politi...

This bachelor thesis is focused on particular instruments of marketing mix of a small stonemason's company called Inkasta s.r.o. and on the different use of these tools on B2B and B2C market. The first part provides the theoretical introduction to marketing mix and to B2B&...

This thesis is focused on tourism of physically handicapped people. The main reason to choose this topic was the fact that it is very often forgotten to practice tourism for disabled. The aim of this work was to analyze the market situation of tourism in ...

The presented bachelor thesis deals with the research of cultural needs of inhabitants of Pilsen and is focused on the middle age generation of these inhabitants; it means people of age 30 to 49. The thesis offers new pieces of information about the attitude of inhabitant...

The present bachelor thesis deals with the influence of soft skills to manager job.The first part of this thesis is a theoretical introduction to the issue.In this part are described concepts relating to managerial skills and explains the influences of soft skills and the effe...

This bachelor?s thesis analyzes the shopping behavior of the Czech countryside customers. Its main goal is to describe the shopping behavior of Nyrany residents in the main shopping centers and gain more information about these customers. The major objectives explained in the theoretica...