This bachelor thesis is focused on the University of the Third Age and marketing communication with the seniors. The main objective of this project was to describe the seniors as a target group for education, summarize the state of universities of the third age, analyze t...

This bachelor thesis focuses on the activities of the World Trade Organization, especially on still opened Doha Development Agenda. The first part describes the history before the World Trade Organization formation, GATT agreement and the negotiations conducted under this agreement. The seco...

Bachelor thesis is focused on China´s involvement in international relations. It is divided into several different parts. The first part is concentrated on economic development of Public Republic of China. The second part is dedicated to effects of participation in World Trade Organizat...

This bachelor thesis is focused on a characteristics of selected elements of the Indian economy, its historical development, the current situation, involvement in global economic structures and possible perspectives. In the first chapter, events or historical phases with particular impact on ...

The bachelor thesis is focused on a specific group of the most underdeveloped, the most vulnerable and poorest countries, which are least developed countries. The thesis deals from the large part, with the characteristics of selected problems that these countries must face to and&#...

The main goal of this paper is to compare selected aspects of the business environment as well as business conditions both in the Czech Republic and Germany. The comparing will be observed in catering. The first part deals with the comparison of the business environment i...

This bachelor's thesis deals with the buying possibilities and consumer buying behaviour in the village of Chlumčany, especially in the area of food products. The paper starts with basic terms in the area of consumer behaviour, that also includes the Czech consumer behaviour tr...

The aim of the bachelor thesis is to describe the Eurozone, to analyze the causes and course of the crisis and mention the instruments that helped to overcome this crisis. The secondary objective is to evaluate how the Convergence Criteria are met in the Czech Republic&#x...

The aim of this bachelor thesis is to describe the position and strategy of the company J. Přibyl, s. r. o., which uses the business concept of Nissan Company through franchising, and to recommend appropriate suggestions for it. The main method used for the assessment of&...

Bachelor thesis "Contract Management of the selected company" is engaged a process of processing contracts to supply of electricity and gas. Describing the individual steps of processing, revealing their weaknesses and propose specific remedial measures. Attention is also given to the&#...

The presented thesis is focused on the logistics business of the Agrowest company. Goal of this work is to analyze the existing logistics process in the company. The work was realised by the professional literature and personal consultations with employees of the company. The ...

This submitted thesis deals with the business strategy of Public Transit Company Karlovy Vary (DPKV). The aim of this undergraduate thesis is, after definition of a current and marketing strategy and a financial situation, to suggest my own ideas for improvement of the current ...

This work deals with the analysis of the culture events and its impact on the city, where the event takes place. The work contains of two parts - theoretical and practical. Theoretical part concerns with defining the basic terms and depicting the impacts of a culture ...

Bachelor thesis is focuses on Customer Relationship Management (CRM) in the company DEKTRADE a.s. The theme was chosen because CRM is currently a very important topic, and the company can gain a distinct competitive advantage. This is of course supposing the correct and comprehensi...

This bachelor thesis is focused on the marketing communication of Stock Plzeň-Božkov s.r.o. The first part provides an introduction to the theory of marketing communication and its sub tools (communication mix). The thesis also includes a practical part and at the beginning of...

This bachelor thesis deals with a proposal of a communication plan for Techmania Science Center o. p. s, which has undergone a significant reconstruction of the main exhibition hall, and construction of a new 3D Planetarium. Therefore a need arose to communicate these changes ...

The bachelor thesis is focused on the franchising in the catering industry, specifically in the area of franchising coffee. The author connected the topic of franchising, as a form of business enterpreneurs bringing a high degrese of certainty, with the topic coffee, which is ...

Presented work focuses on the brand evaluation in the company Bohemia Sekt, a limited liability company. Topic was chosen because of the big importance of brand nowadays. Firstly, for the better orientation, the theory about the brand is introduced and then, in the practical p...

Thesis is focused on the analysis of tourism service in Klatovy region. The author first localizes and characterizes the chosen region. Than the present situation rewarding the service offer is described. The aim of the work is to suggest particular steps for improving the ser...

This bachelor thesis deals with the analysis of the marketing mix of a particular non-profit organization. Therefore, the main goal is the analysis of the marketing mix of this organization which is preceded by the definition of the term non-profit organization, description of the&...