This thesis deals with the processing of the request for support and the problems of communication planning. Its goal is to develop a project on the basis of all available information, rules, and a proposal for a communication plan that will ensure the set goals are ...

The thesis deals with the proposal of a marketing plan of the International Film Festival Road Movie. The thesis is divided into its theoretical and practical part. In the theory, there are given professional terms in the field of marketing and marketing planning. The practica...

This diploma thesis deals with the branding of a chosen library. First, the theoretical part describes the non-profit sector to which the library, as a contributory organization, belongs. Second, the thesis deals with the marketing of non-profit organizations and their communication, which&#...

My thesis focuses on the analysis and evaluation of particular environmental impacts, which affect bank activities in the area of the Czech Republic. Preferences detection of czech consumers in the area of banking services is also included. The first part of this thesis is the...

The presented dissertation deals with the analysis of a specialized literature in the first part. This helps to create a structure of practical part and praxis. Theory explains general terms such as tourism, and more specific as seasonality and its consequences. The written charact...

The diploma thesis is focused on internal communication in the company ZAT a.s. The aim of this thesis is to evaluate the internal communication and communication system in the Pilsen part of the company and then to define suitable proposals for improvement of internal communi...

The theme of this thesis is planning and financial forecasting. The first chapter is devoted to defining the terms of planning and forecasting. The following chapter focuses on the strategic analysis that precedes the creation of the financial plan. The last theoretical chapter des...

This diploma thesis focuses on the solution of transport problems through the application of risk analysis techniques. The first part provides the theoretical basis for the solution of the problems identified. The first chapter describes logistics and the development thereof as well as&...

The present diploma thesis deals with the issue of corporate social responsibility. The thesis is started with a theoretical definition of a given area, concepts and principles. Attention is also directed to the implementation of the relevant concept in a company strategy, the crea...

The present thesis deals with modeling a customer's value. The thesis is divided into two main sections. In the introductory part, the theoretical points of the problem are elaborated while the attention is mainly paid to the characteristics of the main models of customer ...

The subject of the diploma thesis "Application of Marketing in Retail" is the analysis of marketing tools at the hypermarket store Globus Chotíkov, which is a part of the Globus ČR k.s. The theoretical part of the thesis defines the basic concepts of marketing and&#x...

Submitted thesis is focused on creation of a communication plan of a chosen company,which is occupied with cleaning services. As first, there are defined services in general, then their classification, evaluation, quality, pricing strategy and evolution. Afterwards there is presented the com...

The diploma thesis deals with food quality in the Czech Republic. The theoretical part contains information on quality, general requirements for food quality and safety. The practical part presents the food issues on the market in the Czech Republic. Quantitative research is carried...

The diploma thesis is focused on the analysis of the activities and marketing of chosen sports organization. The first part of the thesis defines and approaches the concept of sports marketing. Furthermore, the author focuses on the history of sports marketing and the positive ...

The diploma thesis is focused on the evaluation of the business strategy of the selected company EvoBus Česká republika s.r.o., respectively its branch, which is a manufacturing plant in Holýšov. In the theoretical part of diploma thesis there are explained terms such as globalizat...

This Diploma thesis is focused on an evaluation of branding and marketing communication of state-funded institution Městská knihovna Louny. In the first chapter there is briefly described theoretical base about brand and branding, non-profit organizations, extended marketing mix, chosen methods o...

The diploma thesis is focused on proposal of marketing plan of selected organization. The introductory part of thesis was about presentation of chosen organization. Afterward internal and external factors were analysed. These factors have been subjected to a SWOT analysis that is the&#x...

The diploma thesis is focused on evaluation the social responsibility in specific company - CEZ Group for 2016. The theoretical part explains the concept of social responsibility, historical development, principles and area. Further, the thesis focuses on the knowledge of measuring and ...

The topic of this diploma thesis is the Corporate social responsibility in the Czech Republic. The first goal of this thesis is describe definition of Corporate social responsibility and its development. The second goal is describtion of current trends in this area. These two ...

The topic of this presented diploma thesis is the evaluation of selected aspects in the communication strategy of non-profit institution. The main objective of this work is proposing specific changes in communication's campaign of organisation. Theoretical and practical parts are intermingled...