This bachelor thesis is discussing the trends in marketing communication. The theoretical part provides an outlook on the issue of marketing communication together with individual tools of communication mix. That is followed by an introduction of 3 marketing communication trends - guerilla&#...

This bachelor thesis deals with formulation of specific and proactive steps which are derived from a complex marketing analysis of the current situation at St. Paul's retirement home. The theoretical part consists of marketing terms which are important for the practical part and...

The bachelor thesis is focused on the evaluation of leisure activities in the village of Mladý Smolivec and its parts (Budislavice, Dožice, Mladý Smolivec, Radošice and Starý Smolivec). The authoress examines the range of cultural, sporting and social events in this location, as we...

The bachelor thesis deals with the analysis of the competitive position of the company Bögl a Krýsl, k.s. and provides suggestions on how to increase position on construction market and how to increase position of the company. The work is divides into two parts. The first...

Bachelor thesis is focused on current migration crisis and its impact on European Union. It is divided into several parts. First part deals with theoretical basis for the migration issue, second part deals with European Union and its institution in conntection with migration, third...

This bachelor's thesis is concentrating on evaluation of marketing campaign You have many reasons to travel public transport. This campaign was running from September 2015 to December 2016 and was promoting the advantages of using public transport in Pilsen. Thesis firstly introduces...

Bachelor thesis deals with the issue of innovation of the supply of a particular undertaking and that Dobrá čajovna in Cheb. The work includes chapters devoted to marketing and services with a focus on product and pricing policy. The practical part contains a description of&#x...

The thesis is focused on the impact of the combination of fiscal and monetary policy in the Czech Republic in the 2nd half of the 1990s. The thesis is divided into theoretical and practical part. The theoretical part describes the basics of economic policy, fiskal policy&...

The Bachelor's thesis is focused on logistics of trading company T.G., a.s. The aim of the thesis is to analyze and evaluate individual logistic processes of the company. In order to carry out this thesis, professional literature, internal regulations and own intership were use...

The thesis is focused on the analysis of relations between residents and visitors of the Carlsbad Region. The theoretical part includes literature search related to the importance of tourism and its sustainability. Impacts of tourism are presented in different fields such as economic,&#...

Theme of this bachelor thesis serves the purpose of the thesis title Factors influencing the decision making process of customers when choosing a pair of glasses. Goal of theoretical part is creating theoretical basics for problematic of decision making process. In practical part w...

Employment is one of the most important economic indicators of every developed country. Therefore, all national governments watch closely employment levels and trends and high-employment is one of the most significant economic objectives of all political parties. High unemployment rates are ...

This bachelor thesis is focused on the analysis of offer the leisure activities in Habartov. Introductional part of work contains theoretical resousces concerning to the leisure, deals with history and subjects concerning to this issues, a brief description is also included the to...

This bachelor thesis deals with an analysis of existing communication activities in Jan Hoffmann company. The thesis is divided into two main parts, theoretical and practical ones. The theoretical part defines such marketing terms as marketing mix, communication mix, communication, to...

The bachelor thesis is focused on the analysis of shoes e-commerce in the Czech Republic on the B2C market. In the first part of the thesis the autor defines key words in the problematics of e-commerce and explains distribution between the subjects in e-commerce. The next...

This bachelor thesis is focused on marketing communication of e-shops. The thesis is divided into theoretical and practical part. In the theoretical part the author defines the e-commerce, marketing communication and tools of communication mix, which are used for e-commerce. In the prac...

The present thesis is focused on the consumer´s approach to the napkins market. The theoretical part describes the basic concepts, basic marketing concepts, marketing mix and marketing investigation which is applied in the practical part. The practical part presents the target group and...

The Bachelor thesis is focused on the analysis of marketing communication of selected e-shops. In the introductory part of the thesis is focused on a brief explanation of the functioning of e-commerce, compared with stores from the customer's perspective and from the perspective...

This bachelor thesis focuses on customer behavior and shopping possibilities in Tlučná. At first this thesis defines each type of retail store and sales possibilities of non-store retail with focus on current trends in e-commerce of grocery. This thesis describes customer purchasing beh...

The present work is focused on the political marketing of regional elections in 2016. It consists of a theoretical introduction to the issue of political marketing, followed by a detailed analysis of activities of political parties ODS, ČSSD, TOP 09, and the political movement ...