This bachelor thesis aims to evaluate current communication mix in the construction company and subsequently offer the necessary arrangements for its improvement. For achieving this objective it was firstly necessary to evaluate partial goals. Firstly the term communication mix is defined an...

In this work I was engaged in business facilities, consumer behavior and subsequent analysis of the survey. The thesis is divided into two parts, theoretical and practical part. In the theoretical part of this work is mentioned in Klatovy business facilities, described the historic...

The bachelor thesis deals with the constructing of a marketing plan for a specific company, in this case for the hotel Pawlik. The aim is to evaluate the current situation and propose a marketing plan for the coming season. Introduction to marketing, marketing mix and mar...

This thesis is focused on marketing mix specifics of a specialty shop of the H & B company. Well designed marketing mix is crucial for the success of any business in the competitive environment of the market. The theoretical part of the thesis summarizes the knowledge...

The project is focused on analysis of customer satisfaction in the Region of Karlovy Vary. The theoretical part deals with marketing research, research of customer´s satisfaction and short description of accommodation and catering services. The practical part includes information about the R...

There is a huge competition in the Internet and it depends on the individual website administrator how to use this fact to work. This thesis is focused on the comparison and evaluation of website of selected accommodation facilities. The main goal of this thesis is to...

The thesis is aimed on the importance of the spa and tourist industry in the Karlovy Vary region. The theoretical part defines terms such as balneology, spa resort, natural resourse and balneology care. The main part is devoted to characteristic of the Karlovy Vary region ...

This submitted Bachelor Thesis is focused on forming marketing plan of particular sheltered workshop ? the Pierot Café. This theme was chosen due to the need to increase the visit rate of university students. The main task of Bachelor Thesis was to propose measures which ...

This thesis analyses public relations of a non-profit organization Centrum protidrogové prevence a terapie, o.p.s. The theoretical part of the thesis describes marketing communication, PR and definitions of a non-profit organization. In the practical part the theoretical knowledge is applied on&#...

This bachelor?s study examines the purchasing behaviour patterns of the population in locality Osvračín. The objective is to describe the shopping behaviour of the population from the village Osvračín based on the results of the survey conducted as well as to identify the main ...

This bachelor thesis introduces a research on specific non-profit organization. First part is theoretical and the author explains basic marketing terms. A summary of theory of marketing research, its methods, process and evaluation of results is done in this part. Furthermore the term&#...

The project is focused on analyzing the existing range of leisure activities and events in Spa Constantine, which are suitable for participants of tourism. The main objective is to try to suggest improvement measures mentioned, the problematic area. The thesis consists of six main&...

The bachelor thesis focuses on promotion proposal for product Kardisal. It consists from two parts. The first one is theoretic part which defines concepts as situation analysis, consumer market segmentation and marketing mix. The second part analyzes macro-conditions of the product by P...

This Bachelor thesis is about the perception of the city of Pilsen as European Capital of Culture 2015. The work is divided into several parts. The first of them shortly describes the process of giving the prestigious title, its sense, advantages and disadvantages. Then there&...

This work focuses on identification of needs of marketing communication in nowadays highly competitive environment. Several enterprises lack the general awareness of the possibilities of the whole scale of new marketing instruments. In this case, a marketing company should set an example...

The bachelor thesis deals with analysis of wishes and needs of the public in the village Tremosna. It is aimed at marketing research from which follow concrete problems or inadequacies which citizens would like to change or adjust. The target of this thesis is the proposi...

The aim of this bachelor work is to characterize and evaluate the business environment in China and point out specifics in business negotiation. The first part divides the business environment. The second charter deals more specifically with analysis of macro-environment in China, atten...

The submitted thesis is focused on research perception of retro brands in present. The theoretical part is given to marketing research, its parts and the whole process of research. Also there is the description of the technique of questionings, main terms of it and the wh...

The aim of this thesis is to provide it´s reader brief overview of possibilities of company´s presentation on the Internet. In the opening part the reader is introduced to specifics of Internet as modern media from 21st century, exactly from year 2012. Next part include&...

The bachelor thesis is focused on analysis of wishes and needs of the public and their proposals of solution in the community Chotikov. A part of this thesis is a research made among the local government in the community and its inhabitants. The purpose of this thesi...