The present work is focused on the characteristics of the current form of the world economy, polycentrism understanding and explanation of trends in the global economy. It also deals with the economic situation of the United States, Japan and the European Union, which is chara...

The thesis studies the state of rural tourism in the Karlovy Vary region. The theoretical part presents definitions of tourism, rural tourism and other terms that accompany this work. The practical part is focused on the situation of rural tourism in the Karlovy Vary region&#x...

This bachelor thesis is focused on social networking sites and their importance for companie?s marketing. The theoretical part includes the introduction to the marketing issues and marketing communication on the Internet and is focused mainly on social networking sites. It also includes ...

The aim of my bachelor¨s thesis is to evaluate trade relationships between the Czech Republic and FDR. I will introduce factors that influence trade between these countries, and I will present possibilities of further development of trade between Czech republic and Federate Republic...

This bachelor thesis describes ethics in the business environment and the legislation related to this topic. It first considers the theoretical background to the issue of ethics and fairness in business. It than looks at the relations between consumers and their suppliers and it&#x...

The bachelor thesis is focused on analysis of a turist services supply in the microregion Plasy. The thesis methodology and detailed description of the selected microregion is included in the first and second chapter. The third chapter is focused on analysis of services offer...

The bachelor thesis is focused on the analysis of the effectiveness of communication with consumers in L' OR special drinks sro L'OR special drinks s.r.o. to consumers. The work is divided into theoretical and practical part. In the theoretical section the importance of mar...

The bachelor thesis is focused on the business ethics that is currently of significant importance and becomes an important corporate tool. The main aim of the bachelor thesis is to appraise the application of business ethics in the field of mobile operators acting on the ...

The presented bachelor thesis deals mainly with constructing a marketing plan for theP-Building Company Ltd. The theme was chosen based on the perspective of the construction industry and the possibility of creating initial draft of business marketing plan. In the introduction to the&#x...

The thesis is aimed on research of the image of Pilsen city. The theme is very relevant today because of awareness of the need to build an image as well as within cities. The basic of the thesis is a theoretical framework for image and communication strategy of&...

The main purpose of this work was the website evaluation of hospitals from Karlovarský, Plzeňský and Jihočeský districts. The evaluation criteria were based on the WebTop100 methodology. Primary categories were Usefulness, Graphic Design, Technical Solution, Marketing and Added Value for Users.&#...

This thesis is focused on the possibilities of marketing communication and on creating an advertising campaing desing for the selected product. In this thesis were also discussed the advantages and disadvantages of various types of marketing media and marketing mixes to be used. Fu...

The object of the bachelor thesis "Marketing possibilities in a small travel agency? is analysis of the marketing tools of the travel agency Přeštice-tour and creation of suggestions for improvement in the given sphere of business. In the first part are summarise theoretical f...

The paper deals with the behavior of consumers when purchasing private labels of selected retail chains. The theoretical analysis is given of the origin of these specific brands, their characteristics and comparison with brands and there is sketched possible future development. The assu...

The topic of the bachelor thesis is Buying and Selling Strategy of a Chosen Company. I was mostly interested in the analysis of the process of purchasing and sales strategy in the company ALPINE PRO STORES, ltd. The work consists of two parts. The first one is t...

The present work is aimed at the analysis of contemporary marketing tools of company and the determination of a marketing plan of enterprise SWEETS ML Ltd. On the basis of described theoretical findings about marketing and a marketing plan, the practical part was formed. This&...

This bachelor thesis with the topic of participation of the Czech Republic in the international labor migration is focused on employing of foreign workers in the Czech Republic. In the first part of the thesis there are defined the basic concepts which are connected with ...

The Bachelor thesis deals with the analysis of sales promotion in marketing communication of the company Hannah, and the analysis of sales promotion of its competitors. The thesis is divided into two parts, theoretical and practical. In the theoretical part the author defines the&#...

This submitter work is focused on the application of marketing in the area Vrch Háj in Aš. The first part is eleborated the theoretical background of the topic. The focus is primarily on marketing, but SWOT analysis and marketing mix is described in it as well. The&#...

This work is focused on marketing mix in selected transport company, specifically in the HDB Trans Inc. The first part is devoted to theoretical ground of this work which are prepared on the basis of available literature and internet sources, and relate to marketing mix a...