Following study is focused on online recruitment of the companies, which are members of Czech group of transport companies (Sdružení dopravních podniků ČR). The main research aim is to determine how the selected companies use the internet for recruitment activities. The first part ...

The topic of this presented diploma thesis is a concept Sustainable business development. The main objective of this work is, based on the research realized, to introduce the concept and its implementation into the business sphere including measurement and reporting. The first chapter&#...

This diploma thesis researches the consumption behaviour of Generation Y in tourism when selecting a holiday for 2 or 3 nights in the Czech Republic. It is focused on the consumers' decision-making process when buying accommodation, their subsequent consumer behaviour and the factor...

The thesis is focused on the marketing plan of enterprise Greenbistro, which offers fast food to their customers. The main aim of the thesis is to suggest a marketing plan that will help to selected company to achieve the stated goals. The theoretical part is divided ...

This Diploma thesis is targeted on use of marketing tools in retail, concretely in retail of the company Penny Market. The thesis is divided into two basic parts theoretical and practical. In the theoretical part the author defines marketing and describes marketing mix of...

The main theme of this diploma thesis is rating the websites of travel agencies and tour operators as one of the many elements of modern technologies in promotion on consumer market. A short introduction to the theory of the field is followed by a focus on the w...

This dissertation is focused on the analysis of social business and its environment. The first part of the thesis contains basic definitions and concepts that will help to better understand the topic. Part of the thesis is also focused on analysis of social business abroad.&#x...

The diploma thesis deals with the adaptation of the product to the specific target group in the transport company. In this case, transport is meant to be the product and children are the specific target group. The primary research was conducted to find out flaws in t...

The diploma thesis is about Freelance business. The thesis is divided into the theoretical part and the empirical part. The main purpose of the theoretical part is to introduce the issue of freelance entrepreneurship in the Czech Republic and point out the pros and cons o...

The presented work is focused on small and medium companies in the Czech Republic. It especially describes the current situation of small and medium companies, their importance to the national economy, the forms of support for small and medium businesses and the disadvantages that&...

This master thesis is focused on topic "New trends in marketing- analysis, possibilities of usage in Czech republic". Primary goal of this thesis is to find out how well is a public crowd aware of growing trend in creating marketing campaigs. In theoretical part of&#...

The diploma thesis focuses on the comparison of consumer behavior in the Czech Republic and Finland. According to the data found, the assessment and comparison of the presented data are made and thereafter the outcomes are summarized in the synthesis. The theoretical part is f...

The goal of this work is to provide suggestion to improve marketing communication of the Faculty of Economis at University of West Bohemia using methods like focus group, mystery shopping or surveys. First part focuses on marketing control, universities and marketing research. Next ...

This thesis is focused on Sustainable Development, Sustainable Business and CSR (Corporate Social Responsibility). The first goal of the thesis is to describe these concepts, including their connections. The thesis further includes a description of the specific areas of these issues within&#...

This diploma thesis is focused on the analysis of branding and marketing communication of non-profit organization The Prague zoological garden. In the first part of this thesis the theoretical data about non-profit sector, marketing and marketing mix with focus on marketing communication,&#x...

This thesis deals with the analysis of the development of the company through bankruptcy and credibility models. This work is divided into six chapters. The first chapter provides a brief description of the business environment of the enterprise. The next section introduces the com...

The presented thesis is focused on the creation of the marketing plan of a strategic business unit Peugeot 308 at a licensed Peugeot car seller, IC WEST Pilsen, PLC. The paper deals with the overall evaluation of Peugeot 308 sales regarding the sales both in the Czec...

This diploma thesis is focused on evaluation of marketing strategy in chosen company Nakladatelství Fraus, s.r.o. The first part includes the theoretical introduction to marketing management. The following chapters are devoted to the description of marketing research, situation analysis and marke...

This diploma thesis is focused on marketing strategy proposal for the company Novitera, a. s. The thesis is divided into 10 chapters. While the first five chapters are connected with the theoretical part of the thesis, the second five chapters refer to its practical applicatio...

Presented thesis is focused on suggestions for strategic marketing plan for AUTO HORNÁT, Ltd. Goal of this diploma thesis is to make a theoretical introduction to the field of marketing planning, to analyse current position of the company on the market, evaluation of present m...