The Diploma Thesis is focused on a research of the selected high school´s image. It is divided into a theoretical and an empirical part. The first part is the theoretical baseline of the presented matters, where are explained image and marketing in the educational area. F...

The presented diploma thesis is focused on branding and marketing communication of universities in the Czech Republic. The theoretical part deals with branding of universities and their communication on social networks. In the next part international rankings of universities are described. I...

This diploma thesis is focused on the behaviour of final year students during their selection of their university education, including the analysis of the whole decision-making process and the factors which influence the applicants. Besides the specification of the tertiary education sector,...

The presented diploma thesis is focused on trends in marketing communication of non-profit organizations. Its goal is to evaluate marketing activities of chosen non-profit organization and to propose recommendations for their improvement. In the first part the thesis deals with non-profit or...

This diploma thesis focuses on the evaluation of selected career web sites as an important tool for employee recruitment. The theoretical part deals with marketing on the Internet, focusing on marketing communication, employer brand, recruitment on the Internet and introduction to marketing&...

This diploma thesis deals with the field of employee training and education at the company LASSELSBERGER, s.r.o. Its aim is to create proposal of educational program of a key group of employees which support efficiency of educational system of the company. The thesis is divide...

This diploma thesis is focused on marketing communication of selected group of universities in Visegrad group on social network Facebook. Theoretical part describes the main issues in marketing on the internet and university marketing on social networks. There are quantitative and qualitativ...

The work is based on practical knowledge of merchandising and sales promotion. Describes and then implements the use of POS and POP resources in the purchasing environment. Among other things, the thesis contains practical knowledge of the complex issues of processes, planograms and...

The theme of this diploma thesis is the analysis of the shopping behavior of the selected type of textbooks. The presented work was elaborated on a specific example of a specific product in cooperation with a particular publishing house. This diploma thesis is divided into...

The aim of this thesis is to propose a marketing communication plan of the Business Center. Firstly, there are definitions of marketing communication, communication mix and marketing plan. Then, the Business Center is briefly introduced and its activity is also defined. In order to...

The thesis deals with the issues of event marketing, its character and distribution. The theoretical part defines event marketing as a concept, then focuses on its more detailed characteristics and introduces new trends in the field. It also looks at individual activities at the&#x...

The presented diploma thesis is focused on an education and development of employees in the company MD ELEKTRONIK. The main goal of this thesis is to evaluate the process of education of one of the key groups, namely the production masters, and subsequently to formulate p...

The topic of submitted diploma thesis is Event marketing in the selected company. The selected company is AIMTEC a.s., which forms together with its subsidiaries the Aimtec group. The thesis is divided into the theoretical and practical parts. The theoretical part defines the basic...

The master thesis is focused on the evaluation of marketing communication on the internet, specifically the evaluation of webpage of DM. The theoretical part includes basic terms of online marketing and marketing communication on the internet. In the practical part is performed the ...

This master's thesis is focused on CRM - Customer Relationship Management in a chosen company. Nowadays, most companies consider a satisfied customer to be the cornerstone of long-term success, so communicating with a customer and meeting their needs and wishes is an everyday r...

The diploma thesis deals with the theoretical part of the economic-geographic definition of the economic area and its features. It further identifies the concept of cross-border and briefly characterizes the Czech-German border area. The practical part begins with the presentation of the...

Topics of this thesis are in general pros and cons of the Eurozone. Main objective is to summarize reasons for and against the introduction of common currency. Preliminary of thesis speaks about the definition of Eurozone concept, its history and about member states. This is&#...

The presented thesis "Implementation of an ERP system in acompany, with aspects of internal communication" explains the process of implementing a corporate information system, including its impact on the communication within a company. In addition to introducing the theoretical starting ...

This diploma thesis is focused on sharing economy and its specifics. First of all the theoretical background is defined along with the terminology of the sharing economy concept. Domains of sharing economy are described in the following part. The aim of the thesis is to&...

This diploma thesis deals with analysis of recruitment on the Internet in a selected segment of companies in the Czech Republic. The work focuses mainly on evaluation of recruitment activities through websites and social networks. The theoretical part of the thesis describes the is...