Object of dissertation thesis is evaluation of CRM level in selected company, proposal to create value for customer and proposal of recommendation in CRM area. Evaluation of CRM level is arranged with CRACK model and SWOT analysis.

The diploma thesis deals with strategy of purchase in the international trade. It focuses mainly on purchase and import products from Thailand. In the first part there are described the literary sources of international trade. Furthermore the authoress describes parts of purchase ...

The goal of the submitted diploma thesis is to create a communication campaign for the chosen employment agency. The agency is concerned with job recruitment in the region of Pilsen. The theory part consists of main issues: marketing communication and communication planning. In the...

The diploma thesis is focused on the area of education and development of staff and management. The thesis aim is to review current situation of the program and design new concept. At the beginning is defined the theoretical part of the topic. Following, most important, p...

This thesis deals with the processing of marketing plan REX Controls Ltd. The main aim of the thesis consists in processing a marketing plan for a small company with a lack of marketing activities that will be relevant for the company and help it achieve the objectiv...

Presented diploma thesis is focused on the effectiveness assessment of personnel policy of the company OMEXOM GA Energo s.r.o. The aim of this diploma thesis is to evaluate effectiveness of individual personnel activities and suggest possible goals and actions for human capital developm...

The presented master thesis is focused on the branding of the nonprofit organization Nadační fond Zelený poklad. The thesis is featured by introducing of the organization. The following part is composed of situational analysis that, with the help of the relevant tools, respecting t...

The diploma thesis is focused on the selection of a partner city for the city of Cheb. The theoretical part of the thesis contains information about the partnership of municipalities, towns and regions in the Czech Republic and the possibilities of its establishment. The pract...

This diploma thesis is focused on application of social media in B2B (business-to-business) sector. At first, a bibliography research was done, where the most used social media in the Czech Republic were introduced, and then there was described the B2B domain and its specifics....

This thesis is focused on the evaluation of the availability of tourist attractions by public transportation in the Euregio Egrensis. The aim is to analyze the relationship between transport accessibility of tourist attractions and marketing in the region and the findings are to dr...

The diploma thesis focuses on product research at Český národní podnik, s. r. o. The aim is to examine the current trends in cosmetics, the Manufaktura product portfolio and preferences of the target segment and the design of appropriate products for them. The diploma th...

The presented diploma thesis is focused on analysing marketing communication of chosen social enterprises from the region of Pilsen such as Garden Gang Ltd; Možnosti tu jsou NGO, which includes Café restaurant Kačaba, Second help and Zdravá svačina; afterwards enterprise Popelky Ltd and...

This master´s thesis is focused on social media and their use in a field of online marketing. The author has proposed a specific application of them for the company Tipsport a. s. using the theoretical base from specialized domestic and foreign literature. This Master´s thesis...

The purpose of this thesis is to create marketing strategy focused on fundraising for nonprofit organizations named Foundation of development civic society and her program Collection project Help the children. Important point of the thesis is a situation analysis includes marketing mix ...

This diploma thesis focuses on nontraditional possibilities of financing business activities. Nontraditional financing tools consist of venture capital and crowdfunding. The primary goal of this thesis is to evaluate current situation of nontraditional financing possibilities. Theoretical part of the ...

This master´s thesis focuses on customer satisfaction and loyalty. The first part is concerned with basic definitions and notions which mediate insight into the topic. The thesis also deals with methods of measuring customer satisfaction and loyalty. For objective measurement of these i...

The thesis is focused on relational marketing of the company EKO-KOM and in more detail, it aims for the relation with public. The relational marketing is firstly defined from the theoretical point of view and from the point of view of the chosen society. The relation...

The main aim of this diploma thesis is phenomenon of Product Placement. Main part of this thesis is about researching generation Y, how they are related and perceived to the phenomenon of Product Placement, this includes ethics too. The methods that are used in this thesi...

The presented thesis is focused on pallet pool system. The main objective was to gather imformations about pallet pool and analyze the processes of pallet pool. It was viewed at the issue from two different angles from perspective of exchange pallets among the pallet use...

The main aim of this diploma thesis is to analyze the consumer behavior of selected segment of customers in cinemas. The thesis begins with an introduction to the issue of consumer behavior in services. Further an examined market and its development are described. In the ...