This thesis applies to analysis of promotion of the city of Pilsen focused on target group visitor/tourist using marketing researches and chosen methods. The aim of this thesis is to analyse printed advertising materials for visitors and tourists and to analyse the official in...

This diploma thesis engages in research of selected products using conjoint analysis. The aim of this thesis is to find out respondents preferences of a target group on products of the company named Plzeňský Prazdroj and to interpret the results and to suggest recommendation. ...

The diploma thesis is focused on the possibilities of fundraising for non-profit organizations. The introductory section describes the non-profit organizations, their history, characteristics and classification. The emphasis is mainly on the Foundation. The following chapter deals with fundraising and ...

The diploma thesis is focused on the area of personnel marketing in the organization Lasselsberger, s.r.o. At the beginning, is compiled the theoretical part of the topic. Following practical part, which first describes the organization, including a description of the strategic plan and...

Customer relationship management is an issue that covers a wide area of providing services to existing customers. Also, it supports customer acquisition and creating fitting products and services. Nowadays only companies which prioritize customers' needs attain success in an increasingly envi...

This diploma thesis is focused on a comparison of a few selected e-shops based on testing by eye camera (eyetracking). The theoretical part is comprised of an introduction to the e-commerce issues, basic recommendations for design and marketing of e-shops and a description of ...

The submitted diploma thesis is focused on the analysis of marketing presentation of the Pilsen Region tourism destination on the Internet. In the first part are defined theoretical assumptions and characteristics important for destination marketing and marketing on the Internet. The second&...

Diploma thesis is focused on the research of indoor and outdoor advertising in the chosen shopping centre. The theoretical part contains the introduction to out-of-home advertising, the measurement of out-of-home advertising and the marketing research. The empirical part includes data obtained&#x...

This diploma paper is focused on dilemma of using modern technologies in the retail business. Work deals about real possibilities of using mobile devices like shopping instrument. There are specified modern technologies closely related with mobile devices, importance of mobile devices in...

This thesis addresses the topic of assessing the development of an enterprise by using selected creditworthy and bankruptcy models. It is divided into five chapters. The first one focuses on the enterprise environment of plastic articles production, while its current situation and futur...

The presented work is focused on research of price sensitivity with the use of Van Westendorp Price Sensivitity test. Researched product is coffee latte flavored with marshmallow cafe networks like CrossCafe and the target group are college students in Pilsen. The aim of this...

The title of this master thesis is "Talent management in company practice". This thesis is focused on three main processes of talent management; which include selecting, developing and remaining talent. The practical part of this paper analyses the need to implement talent man...

This thesis deals with the assessment of business development with the use of selected bankruptcy and credibility models . It consists of a total of five chapters. The first part is devoted to creditworthy and bankruptcy models . The second part relates to financial anal...

The purpose of this thesis is to create a marketing plan for a non-profit organization called Nadace pro transplantace kostní dřeně for year 2016. The starting point of the paper is a situation analysis, which analyse organization´s external and internal environment using relevant ...

This thesis is focused on developing a business plan as a tool to obtain subsidy. The thesis is divided into theoretical and practical part. The theoretical part of the thesis deals with the issue of European programs in the programming period 2014-2020. The Operational ...

This diploma thesis deals with service design. It seeks to map selected methods of service design and apply to the Colours of Ostrava festival. The thesis is divided into two parts. The theoretical part defines theoretical basic terms and describes the methods of design servic...

The work presented is focused on the use of CRM in banking practice. A comparison is made between the theoretical background of customer relationship management and the modern trends in banking, using practical examples of CRM in the cases of Česká spořitelna, Raiffeisenbank and&#x...

This thesis deals with an analysis of online work offers that was carried on chosen websites with two research probes. The beginning of the theoretical part shortly introduces terminology connected to labor market and then it describes the labor market situation of Czech Republic&#...

The main aim of the thesis was to characterize the current technical and technological trends in the retail industry. It was selected eight main trends in this area. The dissertation is looking for answers to the question, what are the main barriers to the use of the...

This diploma thesis engages in research into outdoor advertising in three selected localities of the city of České Budějovice. It is divided into two parts theoretical and empirical. The main aim of the thesis is to create a theoretical foundation applied to the marketing...