This thesis focuses on Marketing of shopping center. The thesis is divided into two parts, theoretical and practical. The theoretical part describes the specifics of shopping centers - historical development, different types, specifics of management and marketing. The practical part is focus...

The submitted diploma thesis deals with the issue of substitutes of the services of mobile operators. These substitutes, respectively communication applications are gaining in popularity in the long term and influence the way how people communicate with each other. The outcome of this&#...

The aim of this thesis was to analyze consumer behavior of university students of the Faculty of Economics University of West Bohemia in catering and subsequently to draw conclusions of consumer behavior based on the collected information of the research and define recommendations ...

This thesis is focused on the activities of a non-profit organization AFS Mezikulturní programy, o.p.s., which deals with intercultural education mainly of the high school students. Its offer includes abroad study program, host program , volunteering and language study stays. The thesis ...

The submitted diploma thesis is focused on identifying consumer preferences and behaviour associated with the services of mobile operators, which is a topic related to the current situation on the mobile market in the Czech Republic. The outcome of this work is to reveal major...

The aim of the submitted thesis is to find out the extent of utilization of in-store marketing tools in retail. It is divided into a theoretical and a practical part. The theoretical part focuses on the explanation of the basic terms relevant to the given problems wh...

The submitted master thesis focuses on the analysis of marketing mix of a certain agricultural company, thanks to which it´s possible to determine strengths and weaknesses of marketing mix elements. The teoretical part defines primarily the basic terms from the field of agriculture ...

This thesis is focused on corporate social responsibility (CSR) and its influence on brand image. Theoretical part is bibliographic search in CSR, brand image and marketing research areas. It is also extended by hotel industry specifics comprising distribution channels and shopping cycle...

The object this thesis is to evaluate the current situation of the two selected small family businesses, both in terms of the current position in the competitive environment and phase of the transfer of the company following generation in which the copany is located. The ...

The aim of this diploma thesis is to summarize available findings about marketing communication focusing on OOH advertising and conduct research of outdoor advertising in the city center of Pilsen focusing on the area Sady Pětatřicátníků. The research methods are observation and study&#...

This diploma thesis is focused on the evaluation of the Czech and foreign experts' views of the future of social media marketing trends. The theoretical part comprises the introduction to the problems of the Internet marketing and social media marketing. The empirical part incl...

This diploma thesis analyzes job offers in selected newspapers published in the Czech Republic in two time probes. The work is divided into theoretical and empirical part. The theoretical part presents an overview of the employment situation in the Czech Republic between 2009 -...

The main goal of the presented thesis is to describe the current status of e-commerce in the Czech Republic and in the world. There were selected six main trends which will be the most participated on the growth of e-commerce in the Czech Republic namely multi-channel,&#x...

This thesis is focused on the performance improvement project of the company Skoda Transportation a.s. It is well known producer of rail vehicles and one of the biggest czech exporters. The company, its brief history and portfolio of offered products are introduced in the firs...

The topic of this thesis is Performance analysis of strategic plan of an organization. The thesis was carried out on the company LASSELSBERGER, Ltd., that is characterized by production of ceramic tiles. First part of the thesis deals with an introduction of an organization, i...

This diploma thesis deals with interactive marketing banking problems. It is described, how digital technology influenced interactive marketing development, the particularities of interactive marketing in banking field are characterised: from its specific to modern trends, there is also a focus i...

This theses is focused on on the seasonality in tourism, specifically in the hotel industry. There are characterized causes, consequences, monitoring and measurement of seasonality as well as the possibilities of its elimination, whereas just these possibilities are the starting point for&#x...

The diploma thesis on topic of Analysis of possibilities for reducing seasonality effects in selected tourism enterprise is basically divided into two parts: theoretical and practical. The first section describes tourism as an integrated system, that has its own object, subject and envi...

This thesis focuses on the proposal of a marketing plan for the company EXON ltd, which operates in the B2B market. The main aim of the thesis is to propose such marketing plan the company will be able to put into practice and thus help to achieve its goals...

The submitted master thesis is focused on the analysis of marketing activities of a certain culture institution a library and on its comparison with other subjects working in the same field. The thesis comprises of a theoretical and a practical part. The theoretical part ...