The presented Diploma Thesis investigates the social entrepreneurship and social enterprises with the main objective to evaluate social entrepreneurship support. The introductory chapter explains the meaning of social enterprises. Furthermore, this section features basic terminology related to social ...

The aim of this master thesis is to optimise packaging material supply processes of Daikin Industries Czech Republic. s. r. o.. The overall goal is to decrease logistic costs and storage space around the assembly lines needed for this kind of material. The first, theoretically...

This thesis called ''CRM Customer Relationship management in the chosen company'' focuses on the issue connected with launching and implementation of effective CRM system in the company, including understanding CRM as a necessary tool for strengthen the competitive ability. The&#...

The diploma thesis is focused on the potential of the tourism development in the shoulder season in Boží Dar destination. In the first part of the thesis the theoretical bases of tourism are defined as well as seasonality of tourism, including its causes, impacts, monitoring&#...

Diploma thesis on "Comparison of radio stations in the Czech Republic in terms of marketing communication" focuses on the analysis and comparison of marketing communication in the radio stations represented by the company Radio United Services. The theoretical part contains an intr...

This diploma thesis deals with efficiency of the MACD indicator. The main aim of this paper is to describe the indicator and asses its efficiency. The efficiency is determined by a comparision between the results of the indicator and the conservative "Buy and Hold" s...

This thesis is focused on the issues of family business. Firstly, there are defined terms related to family business, such as family, business, family business. Subsequently, the approach to family business is discussed in terms of the European Union, the Slovak and the Czech ...

The diploma thesis is focused on the introduction of marketing and management in a small business. It introduces Svíčkárna Rodas Šestajovice and Svíčkárna Rodas Plzeň, which are leisure centres for children and adults. The relationship between these entities is regulated by a...

The submitted diploma thesis deals with the targeted marketing of a non-profit organization with the case study 'Techmania Science Center'. Firstly, the theoretical introduction is processed into the issue of marketing management, and the chosen organization 'Techmania Science Center' ...

This diploma thesis deals with the marketing plan of a particular company. The basis for the proposal of marketing plan was a situational analysis, that analysis was basis for determination of marketing goals. Then the marketing strategies were proposed. These strategies want to ac...

This diploma thesis deals with a research of buying behavior of customers intending to buy a camera. This research is primarily focused on university students from Pilsen region. The main objective of this diploma is to create a compact theoretical base dealing with marketing...

This diploma thesis is focused on management of chosen non-governmental non-profit organization for its sustainable development. The thesis contains a compiled theoretical framework on this issue focusing on strategic planning, target market segments and supporters, client value of the product, f...

The diploma thesis is focused on marketing events communication. Thesis contains an analysis and critical assessment of current state of marketing communication of events in Klenčí pod Čerchovem. The outcome of the work is the complete design of marketing communication for inauguration ...

This thesis deals with both theoretical and practical issues in Out-Of-Home (OOH) advertising. The basic characteristics of marketing with a focus on outdoor advertising is placed in the theoretical part, its advantages and disadvantages and current trends in this area. It is...

The aim of this diploma thesis is implementation of indoor advertising research in shopping centres in the city of Pilsen with suggesting measures to optimize researched situation. There are a summarization of available knowledge in the field of marketing communication focoused on indoo...

This paper focuses on the analysis of competitive brands in the market and the aim is to specify the position of the brands Coca-Cola, Pepsi and Kofola. Firstly, there is a detailed theoretical part aimed at general issues of brands. In the next, practical part, particula...

This Master Thesis is focused on the foreign trade. In the first part are introduced the advantages and risks that companies face while doing international business operations. This thesis particularly concentrates on export business operation, its preparatory phase and the analysis of ...

This master thesis is focused on the comparison of two specific methods used for the evaluation of web sites: classic user testing and eye tracking. The theoretical part provides the introduction to marketing research with the focus on social research, and then presents the ov...

The submited thesis is focused on analyzing a website traffic. The theoretical part presents marketing mix on the Internet, further describes advertising spending on the Czech market. This thesis summarizes important findings in the field of optimizing the site for search engines and&#x...

This diploma thesis is focused on the proposal of the communication campaign for the new product flavored wine. The theoretical part is devoted to concepts such as marketing communications campaign or a new product. In the empirical part you can find all materials and analyzes...