The submitted master´s thesis is focused on detailed characteristics and analysis of high-growth firms in the Czech Republic. The whole work is divided into two parts: theoretical one and empirical one. The theoretical part deals in general with the concept of a high-growth firm&#x...

This diploma thesis is focused on marketing communication of the selected organization in the field of tourism. The main goal of the thesis is to propose a communication campaign to rise visit rate of the organization. The work is divided into theoretical and practical part.&#...

The diploma thesis concerns itself with supply of LGBT tourism. The main objective of this thesis is to identify the specifics of supply, which are important for the LGBT community, and to summarize the knowledge about supply of important world and czech tourism entities and&#...

This master thesis deals with the Analysis of the loyalty program of a selected company, specifically the loyalty program of the COOP Hořovice. Thesis is divided into two parts. In the theoretical part, the author focuses on the topic of retail, marketing, marketing communication,&...

The master's thesis is focused on introduction of basic Islamic values and principles which is necessary to consider when operating on Islamic markets or serving to Islamic minorities in non-muslim countries. The thesis content includes a chapter analyzing a very important characteristic...

The master thesis is focused on a economical competition and its protection in the Czech Republic. The aim of the master thesis is to describe the protection of the economical competition in the Czech Republic, then using the information obtained from theory to analyze specifi...

This master thesis analyse outdoor advertising and the influence on drivers and people in general. The introduction of the thesis begins with describing theoretical background of outdoor advertising such as marketing communication, advertising and outdoor advertising. The middle part is the ...

This master's thesis focuses on the EU single market and its impacts on the Czech economy. This thesis aims to evaluate the impacts of the Czech Republic's involvement in the EU single market in regard to free movement of persons including free movement of workers....

The presented Master´s Thesis describes marketing on the basis of professional literature from the perspectives corresponding to the focus of the empirical part of the thesis. Marketing in the area of culture is described, because the economic subject of the thesis is The State...

Master's thesis is focused on perception of marketing communication of LGBT tourism. The first part clarifies LGBT tourism and it also describes theory of marketing communication. This thesis mentions the purpose of emotions and visuals use in marketing. The second part analyses dif...

The presented master thesis is focused on the issue of branding of destination marketing organization of South Bohemian Tourism Bureau. The first chapter is devoted to an overview of the issues addressed, more specifically it deals with the destination, destination management/marketing, ...

Combining marketing management with the principles of the concept of sustainability is the central theme of this thesis. The topic was chosen because it combines these two areas, and finding their coherence is a current global challenge. The aim is to design the marketi...

This diploma thesis is focused on the content analysis of online marketing communication using the Facebook platform for hotels U Pramenů, Central and Parkhotel. The communication of these selected establishments is monitored for the time period before and during the Covid-19 pandemic, ...

The submitted Master's Thesis is focusing on the current usage of the Instagram social network for the purpose of marketing communication, more precisely on its usage in relation to branding. At first, the author is presenting a theoretical introduction to the discussed problematic&...

The present work is focused on the marketing communication of a selected company, which is Pivovar Červený vlk s.r.o. The thesis elaborates on theoretical search in the field of marketing and marketing communication. Subsequently, a detailed analysis of the company's environment is ...

The master thesis is focused on the analysis of marketing activities of the Patton Memorial Pilsen museum. The author deals with the effectiveness of the marketing tools used. This thesis is divided into two parts. In the first part, the author presents a theoretical introduct...

The diploma thesis is focused on the proposal of a communication campaign on the Internet for a selected company. The chosen company is Zdravotnické potřeby a poradenství s. r. o., based in Tachov. The diploma thesis is designed into a theoretical and empirical part. The ...

The research topic of this diploma thesis is Brexit from the perspective of the European Union and the Czech Republic. The aim of the diploma thesis is to give a comprehensive overview of the relationship of the United Kingdom to the European Union and to expand know...

The topic of this master's thesis "Emotions in destination marketing". The thesis is divided into the theoretical and empirical part. The main purpose of the theoretical part is to clarify the terms destination, destination management and marketing, following the explanation of ...

The master's thesis is focused on the evaluation of the communication of selected Czech cosmetic brands in social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies try to&#...