The diploma thesis on the topic "Impacts of the COVID-19 pandemic on the spa town of Karlovy Vary" deals with the effects of actions taken to prevent the spread of SARS CoV 2 coronavirus on tourism and spa tourism in Karlovy Vary. The aim of this work ...

The aim of this thesis is to identify changes and upcoming trends in the field of B2C e-commerce in the Czech Republic and to find out how these changes or trends are perceived by consumers. Within this objective, the thesis focuses on the changes in B2C e-commerce&#...

The Master´s thesis is focused on determining the current problems of retail stores in the countryside and monitors the appropriate choice of retailers' strategy to overcome these problems and strengthen the sustainability of stores. In this work, there is an effort to capture ...

The diploma thesis is focused on proposal of marketing plan of the company KoreaTape s.r.o., which sells kinesiological tapes and cooling gels through its e-shop. The work also includes the research of usability of the company's website using the eye tracking method. The theore...

The submitted master thesis was created in order to map the shopping behaviour of consumers in the ceramics industry. As this area has not yet been researched, exploratory research is carried out here, in the form of a detailed questionnaire survey. Its implementation t...

The thesis focuses on the perception of the University Ice Hockey League in the Czech Republic by active and former ice hockey players. The thesis is divided into theoretical and practical parts. In the theoretical part, the author defines the basic concepts of sport and ...

The Master's thesis on "Sustainability and Responsibility in Tourism Destination Marketing" focuses on the analysis of the strategic documents of the South Bohemian Tourism Centre called the Concept of Tourism Development of the South Bohemian Region 2021-2030 and its attachments. T...

This Diploma thesis deals with Misinformation and its roles in building trust. The thesis is divided into two parts - theoretical and practical. In the theoretical part, the author describes the basic concepts of information, misinformation and trust. The research itself is then di...

The master thesis focuses on research on illogicality in individuals decision making and on the endowment effect, the anchoring effect and mental accounting. The submitted thesis is divided into two parts. In the first part, the author provides a theoretical introduction to the res...

This Master's thesis is focused on the marketing communication of selected project, which is Pavlína's Lepší e-shop. The thesis consists of theoretical research in the field of marketing communication, marketing and communication mix. An analysis of the project's external environment ...

This work is focused on the design of a communication campaign for a selected company Borgers CS with the aim of recruiting employees. At the beginning of the work is elaborated the theoretical part, which contains an explanation of the concepts of marketing communication camp...

The main aim of the thesis was to find out what specifics are preferred by tourists belonging to the LGBT community when choosing a destination. The introductory part of the thesis focuses on tourism, its classification and segmentation as well as current trends. Furthermore, ...

The presented master thesis is focused on marketing activities and branding of chosen non-profit organization Svoboda zvířat. The aim of this thesis is to evaluate the current use of their marketing activities and then assess the current use of their branding. The thesis is di...

The submitted diploma thesis is devoted to the analysis of in-store communication in a selected retail store. The aim of the work is to analyze the application of tools in the above store and assess its profile according to the principles and recommendations based on the&...

This Master thesis deals with sustainable development of the company Plzeňský Prazdroj. The aim of this thesis is to map problematic of the sustainable development, analyses of the selected areas of sustainability in the breweries industry and evaluation of customer approach to beer...

The Master's Thesis deals with the system of employee care in the company Plzeňský Prazdroj, a.s. during the COVID-19 pandemic. It is a company operating in the field of beer brewing. The goal of this Thesis is to evaluate the system of employee care in the compa...

Thesis deals with how geocaching influences the tourism in the West Bohemian region. The theoretical part addresses tourism and geocaching together with its history, rules, and the main principles. Subsequently, the thesis follows up geocaching from the tourism perspective. In the practical&...

The focus of this master thesis is on preparing a business plan for a service provider - a wedding agency. The first part consists of an introduction to the keywords for a better understanding of this research area. An extensive literature review helps define these keywor...

The topic of this master thesis is a visual pollution in the cities of the Czech Republic. The main objective of this thesis is to find out the attitude of chosen cities of the Czech Republic to the issues connected with the visual pollution and also to analyze&...

The aim of the master's Thesis is to evaluate the online marketing communication of selected sports nutrition e-shops and on the basis of the findings to formulate recommendations for the future practice. E-shops / magazines Kulturistika.com and Aktin were chosen for the Thesis...