This bachelor thesis is targeted to very actual topic: the use of influencers in the marketing communication of fashion brands on Instagram. The purpose of this thesis is to explore the influencer marketing on Instagram and to suggest a way in which companies should use&...

This bachelor thesis deals with the topic of "building image and communication on the social network Instagram". The thesis is divided into theoretical and practical part. The theoretical part analyzes concepts such as internet marketing, social networks, Instagram and the&...

The bachelor thesis deals with several selected brands of food quality that occur on the Czech market. The theoretical part of the work first informs about the quality, both in general and specifically in food. The following is a brief outline of brand management. The mos...

This bachelor thesis examines the topic Online Food Shopping on the Czech Market. The thesis compares two representatives of this market, Rohlík.cz and Košík.cz, using strategic analyses. The first part of the thesis determines the theoretical basis for strategic analysis and e-commerce ...

The qualification work is focused on the analysis of the offer of spa services in the region of West Bohemian Spa for a selected segment of customers (seniors) and on their rating satisfaction. The theoretical part deals with the definitions and approach to the topic of&#...

Bachelor Thesis focuses on the description of selected company, specifically on SWISS - FORM a. s., an engineering subcontractor enterprise. The main objective is to describe the logistics of the company based on related literature review and partial objectives are the description of&#x...

The aim of this bachelor thesis is to analyze and evaluate selected economic impacts of the Czech Republic's integration into the EU Single Market and furthermore based on the findings evaluate the importance of the EU Single Market for the Czech Republic. The bachelor the...

From a theoretical point of view, the bachelor's thesis discusses the financing of the Czech public education systems, the employees of schools, which are teachers and non-teachers, and discusses the general remuneration characteristics in the budgetary sphere and, in more detail, the&#x...

The bachelor thesis focuses on the marketing communication of airlines in passenger air transport. The work analyzes the marketing communication of the low-cost company Wizzair and the classic company TAP Portugal. The theoretical part of the thesis deals with passenger air transport, t...

The purpose of this bachelor thesis is to introduce the topic of Fairtrade certification and to evaluate the impacts of the certification on the buying behavior of Generation Y consumers. The theoretical part presents the Fairtrade certification in the context of fair trade issues,...

The aim of the bachelor thesis is to characterize and evaluate selected positive and negative impacts of globalization on a selected developing country - Brazil. The first part of the thesis clarifies theoretical background related to the issue of globalization and developing countries....

The submitted bachelor's thesis is concerned with the marketing communication of the streaming service Spotify in the Czech Republic. The main goal of the thesis is to propose recommendations for streamlining the marketing communication of Spotify on the Czech market, based on the&#...

This bachelor thesis called "Goals of Sustainable Development within the University Area" deals with the issue of sustainable development at universities. The theoretical part contains theoretical basis of sustainable development in general and on the level of academical institutions. It...

The bachelor thesis deals with LGBT tourism as an opportunity for tourist destinations. The aim was to raise awareness of LGBT tourism and to analyze the supply and demand of this tourism. The work is divided into theoretical, practical and proposal part. The theoretical part&...

The bachelor thesis deals with the effects of the coronavirus pandemic on the European Union and selected member states, namely the Czech Republic, Slovakia and Austria. The aim of this work is to characterize the effects of the pandemic on tourism, which is one of ...

The topic of this bachelor thesis is financial reporting and it aims to determine the financial health of two selected companies, assess their current situation and also make recommendations about the focus and direction they need in order to achieve better results in the futu...

The thesis deals with the issue of the Fairtrade trademark on the coffee market. It delineates the difference between terms fair trade and Fairtrade and describes each of the terms in detail. In the thesis are also described the main principles and goals of fair trade,&#x...

This bachelor thesis is about the use of applications for mobile devices in tourism marketing. The aim of this thesis is to identify the use of mobile applications in the tourism industry and create a suggestion for their improvement. The bachelor thesis is divided into t...

This bachelor thesis deals with an analysis of customer satisfaction in a selected organization. The thesis is divided into two major parts: theoretical and practical. The theoretical part compares the basic differences between client´s satisfaction and loyalty. This part is also focused...

The bachelor thesis outlines the issues of marketing strategy of a selected company, which focuses on the production and later sale of leather and fur products. The theoretical part explains the concepts of marketing, which includes the marketing mix, communication mix, environmental an...