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Frühaufová, Denisa
Analyse des Führungsstils in der grenzüberschreitenden Organisation Tandem This thesis deals with the analysis of leadership styles in the cross-border organization Tandem, with offices in Pilsen and Reich. The work focuses on two senior managers and a comparison of their leadership styles, which are influenced by both external and, of course, internal... |
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Tacchini, Annamaria
Geocaching a jeho přínos pro subjekty cestovního ruchu v Západočeském kraji The theoretical framework of the bachelor thesis deals with the concept of geocaching and tourism. It also describes the use of geocaching in tourism and then specifically in the West Bohemian region. Geocaching is also associated with the concept of gamification in tourism, so... |
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Baslová, Monika
Spokojenost návštěvníků a její role v marketingu destinace cestovního ruchu jižní Čechy This bachelor thesis deals with the issue of visitor satisfaction and its role in the marketing of tourist destinations in South Bohemia. It therefore examines the satisfaction of the visitor during his stay in South Bohemia. At the beginning of this bachelor thesis, goals and... |
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Kouřilová, Tereza
Logistika vybrané firmy The submitted bachelor's thesis analyses the contemporary logistics of Hollandia, Ltd. For instance, the flow of raw materials and inventory from suppliers, production, warehousing, and delivery to end customers. This thesis is based on relevant academic literature, alongside internal company ... |
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Jílková, Veronika
Značky kvality potravin na českém trhu This bachelor thesis deals with food quality labels on the Czech market. The theoretical part deals with information about food quality in genereal and food safety. The current legislation dealing with food safety in the Czech Republic is mentioned here, as well as important o... |
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Kroupová, Petra
Současná nezaměstnanost v ČR, příčiny a důsledky The bachelor's thesis deals with unemployment and its social impacts and impacts on the human health of the individual. It consists of a theoretical and practical part. The aim of the bachelor's thesis is to find out what problems unemployment causes and what effect th... |
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Volfová, Daniela
Proces zápisu lázeňských míst v Karlovarském kraji na seznam světového dědictví UNESCO - připravenost, přínosy, rizika The bachelor thesis deals with the readiness, benefits and impacts of including monuments in the Karlovy Vary region on the UNESCO List. The introductory part of the work introduces UNESCO organizations, its bodies and basic documents. The next part of the work is devoted to... |
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Nová, Kristýna
Produkty dle principů cirkulární ekonomiky ve vybraném subjektu The main goal of the bachelor thesis is present how the principles of circular economy work in the company Biopekárna Zemanka. Own research, consultations with employees and professional literature served as a basis for the elaboration of this work. The first part of the thesi... |
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Divišová, Nikola
Analýza lázeňských služeb ve vybraném podniku This bachelor thesis deals with the analysis of spa services in a selected company. The theoretical part was focused on the issue of spas and areas related to this topic. Furthermore, the services provided in spa tourism were introduced. Part of the practical part was... |
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Hynková, Barbora
Analýza marketingových komunikačních aktivit ve vybraném subjektu The aim of the bachelor thesis is to analyze the current state of marketing communication in a selected subject and compare it with the competition. The work is divided into eight chapters, while the first four chapters are a theoretical introduction to marketing communication.... |
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Kulinová, Jana
Pivní turismus jako produkt cestovního ruchu This bachelor thesis addresses the issue of beer tourism in the Czech Republic. The main goal is to propose improvements for beer tourism products in western Bohemia. A partial goal is to analyze the potential of beer tourism in western Bohemia, with the help of secondary... |
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Petrů, Lukáš
Ekonomické vztahy České republiky a Velké Británie The aim of the bachelor thesis was to analyze the economic relations of the Czech Republic and Great Britain in selected areas and to characterize the possible impacts of Brexit on the economic relations of the Czech Republic and Great Britain. The work is focused on ... |
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Cverčko, Matěj
Podnikání vybrané firmy This Bachelor Thesis deals with the evaluation of business activities of the chosen company MINERAL DEKOR, s.r.o. and suggests recommendations of measures to strengthen its business operations. In the theoretical part the following terms such as business activities, business company, marketing... |
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Čepičan, Pavel
Problematika energetického mixu v České republice Issues of energy mix in the Czech Republic focuses on security, competitiveness and sustainability and following cost analysis and new energy mix. |
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Kyselová, Daniela
Využití Mystery Shoppingu v podnikové praxi Submitted bachelor thesis focuses on the implementation of marketing research using the method Mystery Shopping. This method is used to obtain information about provided services and the overall course of the purchasing process. The thesis is divided into several parts. In the theoretic... |
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Ornsteinová, Karolína
Využití nástrojů online marketingu ve vybrané společnosti Many of universities today are facing increasing competition between rising numers of universities. The 21st century is a time of consumer world, which brings a number of new directions, including online marketing, advertising and social networks. This bachelor's thesis is focused on... |
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Štětinová, Milada
Outsourcing logistických služeb This thesis deals with the outsourcing of logistics services. It is focused on the company Zaslat s. r. o and its service (brand) Zaslat.cz, this start-up deals with the mediation of logistics services to its clients (individuals, e-shops, sole traders, companies, agencies and star... |
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Le, Quynh Anh
Podnikání vybrané firmy The objectives of the presented bachelor's thesis with a subject of "Business activities of a selected company" is to define basic concepts of enterpreneurship, retailing and marketing, apply them on a selected company and put forward proposals and recommendations for improvement... |
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Hálová, Hana
Organizace řízení činnosti a provozu ve vybraném subjektu The presented work is focused on the organization of activity management and operation in KFC. The aim of the theoretical part is to create a theoretical basis for issues of management, management of the organization. The aim of the practical part was the analysis of a... |
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Clark, Daniela-Nadia
Positioning České republiky na australském trhu Australians are a specific nation. In addition to domestic tourism, australians often enjoy trips to Indonesia or Great Britain when visiting Europe. Then why not visitng the Czech Republic? The main aim of this thesis is to propose measures, which could conduct in a better... |
- DSpace at University of West Bohemia
- Vysokoškolské kvalifikační práce / Theses
- Fakulta ekonomická / Faculty of Economics
- Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services
- 214 marketing
- 134 cestovní ruch
- 134 marketingový mix
- 133 marketing mix
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- 982 bakalářská práce
- 393 2020 - 2024
- 589 2012 - 2019