The presented bachelor thesis is focused on the shopping behavior of generation X/Y/Z. The theoretical part is focused on the shopping behavior of generations X/Y and Z in connection with the purchase of mobile phones. The practical part is devoted to questionnaire survey...

The aim of the bachelor thesis is to examine the current state of virtual and augmented reality technologies and their potential as well as possible barriers to use them in tourism. The bachelor thesis is divided into five chapters. The first two chapters serve as a...

The presented work is focused on the sharing economy as an economic sector. The main goal of the work is to compile a questionnaire survey and its evaluation. The partial goal is to define and determine the sharing economy, its development, models of sharing economy or&#x...

The mentioned bachelor thesis analyzes the existing logistics processes of the company Panasonic AVC Networks Czech, s.r.o., i.e. material and information flow from suppliers to customers that include purchase, warehouse, production, outsourcing and transportation. Professional literature and...

This bachelor thesis is focused on the impact of the coronavirus pandemic on catering services and selected businesses providers of catering services in the Czech Republic. The aim of this thesis is to evaluate the effects of the coronavirus pandemic on specific businesses in ...

The submitted bachelor thesis is focused on evaluation of customer experience in selected DIY stores. The first part characterizes the key concepts and definitions necessary for understanding the researched area, based on the literature. The next part contains a description and characteristi...

This bachelor thesis deals with the problem of customer satisfaction in the company Auto Nejdl s.r.o. It focuses mainly on customer satisfaction in the service of the selected company.

he bachelor thesis is focused on activities of specific logistics provider. The theoretical part of thesis explains the concept of logistics and other basic information. Therms closely related to practical work which were based off of professional literature were also included.&...

The goal of the work is to determine the factors that most influence customers when choosing a holiday in the Czech Republic. A conjoint analysis - a method based on selection - was chosen for the research. The target respondents are university students living in the ...

This Bachelor thesis is about corporate social responsibility (CSR), in selected transnational corporations. More specifically, it is directed at communication of information, in a context, which can be integrated into the concept of CSR. The first objective of the work was to determine...

This bachelor thesis deals with the topic of current state of electromobility as a tool of marketing market analysis. The goal of this thesis is to describe the current state of electromobility in the Czech Republic and compare economic aspects of electric vehicles and interna...

This bachelor thesis is focused on marketing communication of selected spa facilities. The main goal of this work is to evaluate the content of websites of selected devices. The partial goal of the work is to propose recommendations based on the knowledge from the practical&#x...

The thesis is focused on marketing communication of the Foxinterier W s.r.o. company. The main goal is to submit a proposition to make the marketing communication more effective. The first part of the thesis is focused on the theoretical part. The definition of marketing conce...

Kalaš, Jan. (2019). Podcast as an Instrument of Promotion of a Selected Subject (Bachelor Thesis) University of West Bohemia, Faculty of Economics, Czech Republic. The bachelor thesis is devoted to the creation of a university podcast and its implementation in the Czech...

The bachelor thesis is focused on satisfaction and quality of services in a selected area of the Pilsen region, specifically the Šumava region. The bachelor thesis is divided into theoretical and practical part. The aim of the bachelor's thesis is to carry out research, an...

The bachelor thesis deals with the activities of guides, the content of their work, personalities and roles of guides. The aim of the work is to find out the perception of guide activities by people from the general public, as well as the guides themselves. The theor...

The bachelor thesis defines the EU digital single market and explains its importance. It identifies important milestones that have been reached in the creation of the Digital Single Market and assesses the fulfillment of selected objectives. The bachelor thesis is divided into four ...

The subject of this bachelor thesis is to evaluate the current state of the service company and to propose appropriate improvement measures. The theoretical part defines the basic concepts of marketing and services, marketing mix of services and situation analysis. The practical part&#x...

Bachelor Thesis deals with food purchases in the context of consumer protection and consumer preferences. The aim of the thesis is to identify consumer preferences when buying food and to understand how the consumer perceives the quality of food. The thesis consists of two par...

This bachelor thesis is focused on boat rentals in the Czech Republic and contains recommendations for one of them. The thesis consists of six parts. The first is theoretical, part of it is devoted to defining basic terminology such as tourism, water tourism, history of w...