The bachelor thesis is focused on the analysis of seasonality in a spa hotel in Františkovy Lázně. In the theoretical part are defined: tourism, tourism services and seasonality including characterization of causes, consequences and measurements. The next section introduces the spa hotel.&#x...

This bachelor thesis deals with tourism in Bali, in connection with the interest of Czech tourists. The aim of the thesis was to analyze the potential of this destination for a selected segment of tourists on the basis of the development of tourists arriving from the ...

The main goal is to propose measures to improve marketing mix in an enterprise, especially through the analysis of the company's current marketing mix. The first section of theoretical part is on the marketing mix itself and how it can be defined. Furthermore, the&#...

The bachelor thesis deals with the analysis of merchandising activities in a particular retail store. The aim of the thesis is to map the situation in the chosen subject and to propose and discuss the measures for changes based on the obtained information. Supermarket called&#...

This bachelor thesis is focused on the usage of modern technology used and offered in tourism. The theoretical part describes key terms of tourism. Next part introduces various modern technologies that are used by tourists. The main target of the practical part was to determin...

This bachelor's thesis is focused on application of franchizing concept in catering services described in a specific company. Processes in franchizing company are decribed there together with their advantages and disadvantages. A questionaire survey is used to explore the meaning of the&...

Submitted thesis is focused on creating communication plan of a marketing and sales representation of chosen company, which is focused on selling radiators, ventilation with heat recovery and ceiling radiant panels. Definition of communication, phases of creating communication plan and present&#x...

The subject of this bachelor thesis is a proposal of a marketing plan for a selected company. The company is a travel agency KaLePo s.r.o. The theoretical part of this bachelor thesis contains an explanation of basic terms from marketing, marketing planning and tourism. ...

The Bachelos thesis deals with the most modern marketing tools of today. This Bachelor thesis is devided to two parts. In theoretical part is focused on marketing, marketing mix, social medias and platform YouTube. Practical part is focused on detailed analysis of the selected ...

This bachelor thesis deals with the factors influencing the purchasing decision-making process of the customer when purchasing books. The aim of this work was to find out which factors influence the customer's choice of books. The first part of the thesis explains the various&#...

This bachelor thesis is focused on characteristics of marketing in accommodation services and application to specific company, which is Parkhotel Congress Center Pilsen. The aim of the thesis is the proposal of marketing optimization measures in this company. Theoretical part contains the&#x...

The presented bachelor thesis is focused on marketing tools of the company LASSELSBERGER, especially on communication. The goal of this thesis is to analyse and evaluate current marketing communication of the selected company and present recommendations and proposal for possible streamlining ...

This bachelor thesis deals with the analysis of pilgrim tourism in the Domažlice region. The goal of the thesis is to make proposals to improve the pilgrim tourism and make it more attractive based on the analysis of youth interest in pilgrimage tourism in the Czech ...

This bachelor thesis is focused on consumer protection in the Czech Republic. The aim of this bachelor thesis is to use information obtained from theory to analyze specific examples of violations of consumer rights in the practical part and to formulate recommendations for entrepre...

Bachelor thesis called "Analysis of customers satisfaction in chosen company" is focused on finding out which factors influence customers buying behavior and customers personally. In the first, theoretical, part main terms of this problematics are stated, factors infuencing customers behavio...

The subject of the bachelor thesis "The attractiveness of the brick and mortar stores" is to examine the current attractiveness of the brick and mortar stores. In the theoretical part, the reader is acquainted with the theoretical basis for the general topic of trade,...

The aim of the bachelor thesis is to summarize the findings of the internal marketing environment of the company ART Gastro Ltd., to evaluate the current communication channels of the selected company and to propose their solutions. The theoretical part describes the theoretical ba...

The submitted work is focused on Tourism and gastronomy in the Šumava destination. The aim of this thesis is to characterize the Šumava destination, to analyse the travel behaviour of the inhabitants of the Czech Republic and then to design entities operating in the Šumava...

The aim of this bachelor thesis is to characterize economic, especially business cooperation of the European Union and Japan and to evaluate its benefits for the European Union and for the Czech Republic. The thesis focuses mainly on the Economic Partnership Agreement between the&#...

This bachelor thesis presents Revenue Management as a tool to manage accommodation facilities in order to increase income and maximize profit. The thesis is divided into theoretical and practical part. The theoretical part deals with theoretical background concerning Revenue management. Furthermo...