The bachelor's thesis deals with beer tourism in the Pilsen region. The theoretical framework of the work is elaborated in the introduction. The practical part analyzes the demand and supply of beer tourism in the Pilsen region. The conclusion of the thesis deals with the&...

Bachelor Thesis analyses, how logistics costs and revenues of Stavebniny DEK a.s. in Karlovy Vary have changed and streamlined thanks to the fact, that the branch has moved from one place to another. All product flows, all logistics processes in the company and their changes,&...

The theme of this bachelor's work is the image of selected destination. The main objective is to analyse the image of the destination - the city of Pilsen. There are also four secondary targets: Identifying Pilsen's strengths and weaknesses and using them to improve th...

The presented bachelor thesis is focused on ethics and correctness of two selected commercials of the car manufacturer Hyundai. Ethics and correctness in advertising are undoubtedly important topic. Commercials of car manufacturer Hyundai show unethical elements for a longer period of time,&...

The aim of this bachelor thesis is to map the issue of visual pollution in the defined area of Pilsen. The theoretical part defines the terms marketing, urban marketing, advertising and visual pollution. The practical part defines to research by observation and questionnaire survey...

This bachelor thesis focuses on the sharing economy, specifically on tourism from the perspective of seniors. The main goal of the bachelor's thesis is to explore the awareness and analyze the behavior of seniors in the field of sharing economy. The theoretical part focuses...

This bachelor thesis is focused on marketing communication of the city of Pilsen. The aim of this thesis is to analyze the current marketing communication of the city and based of this analysis to suggest possible recommendations of improving marketing communication. The thesis is&...

The bachelor thesis is focused on the analysis of marketing communication of the selected institution Bohemia Training Institute s.r.o. The aim of the thesis is to analyze current marketing activities in communication and suggest proposals for improvements of marketing communication in this&...

This bachelors thesis is focused on the introduction of the concept of corporate social responsibility and its influence on the purchasing decisions of customers on the B2C market. The first part of the thesis contains a theoretical introduction to the issues of corporate social&#x...

The bachelor thesis is focused on a selected company Toyoda Gosei Czech, s.r.o. The thesis is divided into two parts, theoretical and practical. The theoretical part defines the concepts of business activity, marketing mix, marketing analysis (SWOT and PEST), logistics and its flows,&#x...

The bachelor thesis on the topic HR marketing in business is divided into two parts: theoretical and practical. The theoretical part explains and describes terms related to HR marketing, such as: the goals of HR marketing, internal and external HR marketing or recruitment and ...

The bachelor thesis deals with the research of consumer shopping behavior in the context of a healthy lifestyle. The main goal of this work is to analyze the shopping behavior of consumers in the segment of healthy nutrition and to examine whether the age of consumers...

The submitted bachelor thesis is focused on business activities of V. Nedvěd´s limited liability company. The thesis is divided into theoretical and practical part. In the introduction of the theoretical part are described the theoretical basis of the practical part. Subsequently, analyzes&#...

The objective of this bachelor thesis is to introduce the village of Chanovice with an emphasis on its tourist destinations, to describe activities and marketing activities of the municipality and on the basis of discovered findings to formulate proposals to the municipality of Cha...

This bachelor thesis is focused on evaluation of the influence that different steps made within business development strategy have on company value (share price). In the theory part, first different company valuation methods are described, then the problematic of fundamental stock analysis&#...

This bachelor thesis is focused on the role of the most popular social media in the field of tourism, from the customer's and the travel agency's point of view. The main goal of this paper is to identify the most successful posts shared by the three biggest&#...

This bachelor thesis is targeted to very actual topic primarily to the use of social media influencing consumers buying behavior. The thesis was focused on a specific segment, a group of consumers buying clothes and shoes. Within the thesis the author defined the basic terms,&...

This thesis is focused on the influence of formal and informal institutions on corporate behavior. For the purposes of this thesis, the author has divided institutions based on Williamson's hierarchy of institutions and this division stands as a support for further analysis of ...

This bachelor thesis deals with the topic of the HR marketing and its use in a particular company. The main objective of the research is to evaluate the career page of Škoda Transportation a.s. and the secondary task is to put together a personnel marketing mix at&#x...

This Thesis is focused on segments of current customers and on a segment of potential customers of a particular company. I focus on marketing research, market segmentation, market targeting and marketing communication. A simple marketing campaign with suqqestions to address it, was comp...