The presented work is focused on business environment of the Czech Republic, especially on consumer protection in the case of unfair commercial practices used by entrepreneurs. The paper presents results of checks carried out in 2012, concerning this issue, and then there are parti...

The Bachelor's thesis deals with buying and selling strategy. The theoretical section of this thesis is focused on concepts of consumer co-operatives. There is also a list of organizations which are conducive to develop consumer co-operatives. The practical section includes the character...

The bachelor thesis entitled "DuPont sales strategy" analyses sales strategy and international marketing of powder coatings products group Alesta?, which is used for industrial interior and exterior finish materials. The main method used here is a situation analysis, through which the&#...

Topic of this bachelor thesis is the target group analysis and creating communication plan suitable for this target group for the particular company Techmania Science Center. The subject was chosen because of personal knowledge of company. The object of this thesis was to&#x...

The aim of this bachelor´s thesis was to characterize the conditions and development of the employment of foreign workers in the Czech Republic today, and to compare them with the situation before the Czech Republic joined the European Union, to process information of the empl...

The aim of this bachelor thesis was to characterize the marketing strategy and evaluate the financial situation of the company Tesařské a pokrývačské práce - Pavel Böhm and on the basis its findings to propose changes and adjustments. The work is divided into a theoretical...

The aim of my bachelor´s thesis is charakterize Economic aid from the Czech Republic and European Union to the developing countries. There are characterized the concepts Developing cooperation and Humanitarian Aid. By solution the problem with developing countries is important say, whitch&#x...

The main aim of the bachelor thesis ?Retail marketing of chosen business company? is to introduce marketing tools used in the retail chain Tesco Stores ČR, a.s. The first part of the thesis is focused on the theoretical foundations of business and retail and these basics&...

The bachelor thesis deals with the problem of food in the world economy. There are defined basic concepts related to food problem in the introducery part. The thesis is concerned with possible causes, dangers and impacts of food problem. Significant part of the thesis is ...

Thesis deal with marketing activities of sports and recreation center. Theoretical possibilities focused on marketing and its chosen instrument, a marketing mix and SWOT analysis. The thesis also defined the concept of tourism and its specifics. The practical part consists of the perfor...

This bachelor thesis deals with environmental global problem in the present world economy. The main goal of the thesis is to describe a position of environmental global problem in the present world economy and evaluate their solution especially from the perspective of the Czech...

The bachelor thesis deals with the problem of population in the global economy. The thesis compares developing countries, where the problem is dominat and developed countries. The introductory part includes different author´s views on the distribution of global problems and the basic co...

This thesis deals with marketing on the internet of universities, used research method is a comparison of selected universities. The theoretical part deals with the basic knowledge of marketing on the Internet, focusing on compared areas. In the practical part the basic areas of&#x...

The main aim of the presented bachelor thesis is to provide an analysis of the election campaign in Pilsen Region in 2012 (regional election) from the view of political marketing. The topic covers four main political parties which achieved more then 5% of electoral votes ...

The aim of the work ,,Retail marketing of a chosen company? is to analyze the issue of the use of marketing tools in the retail company, specifically in the retail chain Globus ČR, k. s. The theoretical part explains the concept of the business, his concise progress&...

This thesis deals with the economic relations between the Czech Republic and the France. The aim is to analyze foreign trade and movement of foreign direct investment between the Czech Republic and France since 2004 to 2012. I have chosen this period because of conection ...

This bachelor thesis is focused on the realization of marketing research on service quality associated with the offer of holidays for summer 2013, in the mystery shopping method. This method has been applied in twelve Prague branches of the EXIM TOURS company. In the Chapter&#...

In the presented bachelor thesis the author focused on tourism in Scandinavia. The aim of this thesis was to present this destination as a touristic attractive area for tourism. Within this paper, national culture and habits were discussed and also influence of culture on tour...

This bachelor thesis deals with specific types of tourism with a primary focus on Geocaching. The author has chosen this topic in order to introduce the reader to and familiarize them with a relatively new and interesting way of spending free time which has thrilled count...

The submitted thesis describes activity of the logistics company RMT Logistik s.r.o. All is based on conducted analyses and information coming from the company resources. The thesis is divided into two parts. The principal object of the theoretical part is to describe the basic...