This bachelor's thesis deals with the area of event marketing and its use in practice. In the thesis, the reader can find theoretical information on this topic and also on the issue of marketing research and project planning, which are then used in the practical secti...

The target of the presented bachelor thesis was to create and treat a leisure activities or relaxation center formation project and to create a proposal for next future usage of the current ASPERA company training center in the same time. The surroundings of this mentioned...

The bachelor thesis presents a web presentation evaluation of Crosscafe original Ltd, located at crosscafe.cz. It also brings comparison with industry´s other players to examine cafe industry?s current state of successfully adopting web pages usage. The others subject´s presentations are located&...

This bachelor thesis deals with the topic of community websites and their potential for marketing activities of companies. The thesis is divided into three main parts. In the first part the author deals with the issue of marketing on the Internet and subsequently with the ...

The aim of this work is to analyze the marketing activities of the spa facilities and on the basis of this analysis suggest measures for marketing. The work deals with the spa sector marketing with a focus on specific subject Léčebné lázně Konstantinovy Lázně, a. s. ...

Bachelor's thesis analyzes one of the specific types of tourism - "Gastronomic Tourism". The introduction of the thesis sets theoretical base for the following detailed analysis of gastronomic tourism. The gastronomic tourism is further differentiated into the dining tourism and the...

The bachelor´s thesis deals with research of wishes and needs in the municipality Cheznovice. Technics of written, personal and questionnaire were used for the analysis. With respect to results of the evaluated data improvement measures were proposed. The aim of this thesis was to&...

The submitted bachelor thesis is focused on the evaluation of the level of quality of services provided by train operators on the route from Prague to Ostrava. It consists of three main parts. The first part provides the theoretical introduction to the topic of marketing ...

The theme of this bachelor thesis is The analysis activities of Lázně Hotel Vráž s.r.o., proposals of improvement?. The aim of the bachelor thesis is analysing activities in spa Vráž and suggesing the improvement proposals. The first part is focused on the introduction of comp...

The bachelor?s thesis analyzes the needs and wishes of the inhabitants in the community Zvíkovec. To find the necessary information has been used three methods of marketing research - questionnaire, personal interview and group discussion. Following the survey data was proposed improvement&#...

The present work is focused on the marketing of Nepomuk and analysis of the offered services. The town of Nepomuk is situated in a beautiful countryside in the Western Bohemia and is rich in history, as evidenced by the occurrence of many sights. At the beginning the...

This bachelor thesis is focused on the utilization of social media in marketing activities of companies. The theoretical part contains the introduction to the issues of the Internet marketing followed by the description of marketing possibilities of selected social media. The practical ...

The presented paper is focused on the characterisation and the analysis of one holiday resort from the point of view of provided services, attendance and visitor satisfaction. The theme was chosen because of the necessity to sufficiently analyse this issue and to suggest the m...

This bachelor thesis focuses on the direct sale of agricultural products and farmers´ markets in the Czech Republic from the point of view of producers and retailers. The first part contains information about agriculture in the Czech Republic and Pilsen region. The following sectio...

The bachelor thesis is dealing with subject of marketing activities of castle Zbiroh. The aim is to suggest precautions which would scale up turnout of the castle. Thesis consists of two parts. First one contains theory of marketing tools which is necessary for further p...

Bachelor thesis on topic of Marketing plan of selected company is basically divided into two parts: theoretical and practical. The first part provides a general definition of marketing and theoretical marketing plan process and its steps. In the practical part, there were theoretical&#x...

This bachelors thesis is focused on folklore culture and its influence on the City of Pilsen. The thesis is divided into several sections. The first one is forming a theoretical scope which defines terms like folklore culture, folklore or festival. The next section is focused&...

The bachelor thesis is aimed at the research of Pilsen resident´s cultural needs. The base of this thesis is a theoretical framework focused on culture in general, cultural needs and factors influencing cultural demand. The next part is aimed at the city of Pilsen, its re...

The paper is focused on comparison of selected business activities on Facebook. In the theoretical section provides basic definitions necessary for the understanding of internet marketing and marketing on social networks. Then followed by a brief presentation of the basic tools of marke...

This thesis is focused on a developing of packages for Bristol Group. In the theoretical part, the reader is introduced with Bristol Group, hotels and history, extended marketing mix and SWOT analysis. The practical part is focused at first on the SWOT analysis and extended&#x...