Bachelor thesis Marketing mix chosen company is focused on the current state of the marketing mix my selected company and the new improvements. The theoretical part deals with the concepts of the marketing mix and describes the various tools. The practical part is focused on&#...

This thesis called "Franchising in retail business" defines one of the techniques, franchise, which is frequently used in the retail business nowadays. It also specifies role of this technique in the business model and philosophy of the retail chain TETA drugstore. The first&#...

The presented bachelor thesis is focused on an analysis of cultural events and their impact on a venue. It comprises of two main parts - theoretical and practical. The theoretical part defines basic used terms and it analyses the impacts of cultural events on different sp...

The bachelor thesis deals with customers purchasing behaviour in the czech countryside. It concretely describes the actual situation in Hradek u Susice. The theoretical part contains such expessions as customer, customer satisfaction, business definition, business division, retail marketing and countr...

This bachelor thesis is focused on benchmarking the quality of service in the catering industry in the Czech Republic, particularly regarding the differences in dealing with domestic and foreign customers, and is generally about the professional competencies and friendliness of the service&#...

The bachelor thesis deal with an analyse of marketing communication of accommodation and catering services. The aim of thesis is analyse a marketing communication of hotel and restaurant Koliba, a. s. and propose changes. In the first part of thesis are determined items of ext...

The topic of the bachelor thesis is describe and analyze sales strategy of production company from a theoretical and practical point of view and propose measures to increase the company´s sales. The work consists of three parts. The first one presents the firma and its or...

The aim of this work is to show, to evaluate the development of the world economy in the period 2007 - 2011 and to identify factors that influenced the development of the world economy during this period. The development is rated by using macroeconomic indicators. The...

This bachelor thesis is an evaluation of the web presentations of selected political parties. The first part of this thesis deals with the topic of internet marketing. In this part are defined such terms as marketing, internet, web presentation and evaluation of web presentation.&#...

The presented work is focused on the evaluation of the website. The first part of the bachelor´s thesis presents the introduction to marketing on the Internet. The next part of this work deals with the ManagementMania portal. The practical part of the thesis deals with co...

The aim of my bachelor´s thesis is charakterize Economic aid from the Czech Republic and European Union to the developing countries. The first part sets out the criteria by which can be divided country in the world in developing and developer. The work deals with the ...

The main objective of this thesis is an analysis of promotion of the non-profit organization DDM Sova ? an evaluation and suggestions how to increase its promotion effectiveness. The thesis consists of six main chapters (chapters two to seven). The chapter number two is dedica...

This Bachelor Thesis deal with consumer behavior in tourism of the people in 50 ? 60 age. Part of this thesis is the definitoin of the agr group, which was form in based of own research. The conclusion of this thesis is proposal of the new product for targe...

This bachelor thesis focuses on the franchisors´ opportunities to check whether the franchisees follow an agreed service quality standard and the company guidelines or not. Based on the analysis of current situation in the company of The PUB Franchising, s.r.o. the practical part o...

The present bachelor thesis entitled Setting prices in the DaTa express a. s. company primarily explains ways of setting prices. The core business of the DaTa express a. s. company is operating irregular passenger transport in the Czech Republic as well as in the whole Eu...

This bachelor thesis deals with evaluation of the marketing strategy in the company AKRO H + K. Theoretical part focuses on a concept definitiv dealing with marketing development, marketing communications and communication mix. Practical part contains SWOT analysis of the company and an...

The thesis is elaborated in terms of the State Castle Švihov and focused on the analysis of current marketing activities and analysis of visitors. First is described the situation and the environment in which the monument is located. Theoretical sources are stated at the begin...

The bachelor thesis "Comparison of the business environment in the Czech republic and Great Britain" describes and analyzes the business environment in Great Britain. The introductury chapter briefly describes term business environment and factors that affect it. The rest of the ba...

The bachelor thesis is focused on designing a guerrilla marketing campaign for Techmania Science Centre in Pilsen. The thesis is divided into several chapters, the first one presents guerrilla marketing and its main principles in general. The next two chapters deal with an analysis...

This thesis deals with a proposal for a marketing communication campaign for the Juraj Kohl specialty shop, which currently doesn?t follow any systematic communication plan. The theoretical part summarizes the knowledge about the communication mix from professional literature. The firm is in...