The subject of this bachelor thesis if focused on Marketing Communications especially event marketing and his implementation in company?s communication mix. The thesis deals about marketing in aplication in fashion industry too. Theoretical part draws from literature and processed informations ar...

This bachelor thesis is focused on analysis Cross-border marketing activities in the Czech-German border region. The aim was to analyze the cross-border marketing activities and shopping behaviour of customers (Czech in Germany and German in the Czech Republic). The author presented basic&#x...

The thesis is aimed at research of the attractiveness of Pilsen city as the ideal place for housing and work. The terms related to this topic, such as a city, housing, work, are defined in the theoretical part, urban marketing is presented as well as some ratings...

The thesis is aimed at analyzing the marketing activities of the entity selected, which is a bathhouse Erika, based in Franzensbad. The basis of the thesis consists of a theoretical part dealing with the basic concepts, which are tourism, spas position in tourism and classific...

The presented work is focused on ethics and morality in business. The chief goal of this paper was to map the level of business ethics in Northern Bohemian companies in view of their credit history. Another goal of this work has been to survey the perceptions of ...

This thesis composes the topic of farmers' markets in the Czech Republic. It specifies their benefits for consumers and Czech producers as well. A separate chapter deals with consumer behaviour, which is applied to the environment of farmers' markets. Thereafter it describes con...

The submitted thesis focuses on one of the methods of marketing research called Mystery Shopping. The subject was chosen on the basis of the customer´s real interest in the execution of Mystery Shopping at particular sale points of ALGON PLUS AUTO, a.s. This bachelor thesis&#x...

This thesis deals with event marketing issues in particular company. Chosen company is Doosan Škoda Power, which is engaged in the engineering energy industry. The introduction of this thesis explains terms ?event? and ?event marketing?. Then it outlines some examples of events, which&#...

The bachelor work is focused at analysis of leisure activities in Most, both supply and demand. There are explained technical terms concerning leisure activities and situation of leisure centres in the Czech Republic and in the world. Evaluation of the survey is part of the&#x...

This bachelor?s thesis is focused on marketing of the castle Krakovec.The current situation has been identified by using SWOT analysis and marketing mix.According to the analysis it was also important to respect the market environment. The suggested solutions should lead to a higher...

This work is focused on the analysis of leisure activities in the village Lipno nad Vltavou. The first section provides basic information about the village, including its history and impact of the construction of the dam on Lipno area. The second part is devoted to touris...

The present work is focused on the analysis of leisure activities in Mariánské Lázně. There were defined leisure activities and all terms closely associated with the topic. The work is also a comparison of spending free time in the Czech Republic with other European Union ...

The Bachelor thesis is focused on the analysis of the leisure time activities in Stříbro. The main objective of this project was to analyse the supply and demand of the leisure time activities in the municipality Stříbro and suggested improvement measures, based on obtained fa...

This bachelor thesis analyses leisure activities in Vimperk. According to the results of the questionnaire, proposals for improvement were designed. Author also introduced his own proposals, which would be by the citizens certainly welcomed. They could even improve current situation in the&#...

Bachelor thesis with the title of Evaluation of existing consequences of the Czech Republic joining the European Union is focused on one of the most significant consequences for the Czech Republic - realization of economic, social and territorial cohesion. The main goal of this...

The theme of this bachelor´s thesis is ?Evaluating the marketing mix of the chosen transportation company of ČD Cargo a. s.? My goal was to become more familiar with the operations of the chosen transportation provider of ČD Cargo a. s., and evaluate individual tools of&#...

This bachelor´s work is focused on the evaluation of the importance of using marketing communications in the company. The work includes basic theoretical marketing concepts based on this theme. The source for writing this work was literature, internet resources and knowledge acquired by...

This work is focused on marketing communications non-profit organization. In the introduction the reader is familiar with non-profit organizations and the marketing mix. The work is more focused on marketing communications and research. The practical part is focused on the performance of...

This bachelor thesis is focused on the B2B markets. On the first are generally described the B2B markets, subsequently are described three companies operating currently in B2B markets. Arma Bau s.r.o. company, which processes a reinforced steel, Engel strojírenská spol. s.r.o., which ma...

The work deals with the problem of development aid. The history of the term "development" origins from biology, but there is no clear definition of it. There are only common features like quality and progress in time. There are two types of aid ? development and...