Stated objective of this thesis was to evaluate realization of international economic relations in Czech Republic in individual time period from 1993 to the present day. One of the basic milestones in this time period is the independence of Czech Republic, established in 1993 ...

The aim of this bachelor theses is ?Marketing mix of the specific enterprise? and build up recommendations for revealing new marketing mix. The theoretical part analyses and deals with particular models and concepts and describes their instruments in focus. The practical part reveals&#x...

This work is focused on topic "Competitive analysis of Nelan company". The aim of this thesis was to find out how Nelan company can fight with competition and comparemarketing activities. This work is divided to theoretical and practical part. In theoretical part I focuse...

This thesis evaluates news website i-Vysočina.cz, which offers news stories from the region of Vysočina. Based on the analysis of the website´s traffic together with the user testing method, the main problems and strengths are revealed. In this thesis are also mentioned the key...

The aim of the bachelor thesis is evaluation and proposition of a set of measures regarding creating a marketing plan for the Bristol Group company. The bachelor thesis is formed from two parts, which are concerning evaluation of theoretical resources and their practical applicatio...

Bachelor thesis "Energetical and environmental problem and its possible solutions" deals with the situation in the European Union and the Czech Republic in the area of energy and ecology. Its aim is to analyze the problems in this area and give the possibility and so...

The presented work is focused on the analysis of marketing activities of the village Vřeskovice. The topic was chosen on the basis of connection between the author and the village. These theoretical concepts are explained in the application of the chosen topic. The practical p...

The purpose of the paper given is to analyze the presidential election in the Czech Republic in the view of political marketing. It focuses on the process of establishing direct election, compares selected tools used in campaigns of presidential candidates and analyses its impact&#...

The topic of this Bachelor thesis is The requirements for development of accessible tourism using example of the city of Plzeň. In this thesis is described the accessible tourism, the groups of its main participants and the barriers that these participants are facing while tra...

The object of this bachelor thesis is to characterize the development of world economics during the years 2007 - 2011. The development is valorized using macroeconomic indices. Further on the author introduces the factors that have influenced the development of the world economics ...

The thesis focuses on the evaluation of internet presentations, mainly electronic shops. The theoretical part is focused on the introduction to the topic of the electronic shopping, the description of internet webpages testing methods and the setting of the general valid rules for ...

Following undergraduate thesis deals with construction of a marketing plan of CORTIS Consulting, s. r. o. In the introduction, the concept of marketing is explained and the main phases of the strategic marketing planning are briefly defined. In the following chapters, the theory&#...

The presented bachelor thesis focuses on e-commerce. The aim of this work is to analyse the purchase behaviour based on answered questions of the given questionnaire. In the theoretical part the basic concept such as internet, e-commerce and e-business are brought closer to the...

This bachelor's thesis deals with the study for further use of the Trhanov castle from the tourism point of view. The work consists of theoretical and practical part. The theoretical part deals with concepts of the marketing mix and marketing research. The practical part i...

Objective of this thesis is to evaluate web presentations of 20 selected banks. First part is focused on the retical introduction of given issue where ideas related to internet and internet marketing are described. Then methodics of evaluation is delineated according to WebTop 100&...

The aim of this thesis was to evaluate the possibility to join the market with a new product of travel services. The area of interest were the West Bohemian spas. First of all it was necessary to define the key words, characterize the chosen area and after that&...

The aim of this thesis is to elaborate a set of services for active vacation for cyclists therefore bikepackage, which would use bike path Ohře. Designed bikepackage was inspired by cycling tours, which are using European rivers Danube and Inn. The thesis contains the theoreti...

The bachelor thesis analyzes the visitor´s profile in the town of Litomerice. The theoretical part deals with the definition of the basic concepts in tourism, relating to the issue of the work and marketing research. The practical part describes the town of Litomerice in terms...

The bachelor thesis analyzes customers´ satisfaction in the selected spa establishment. The theoretical section provides the basis for the practical part. The former deals with basic concepts of tourism, the spa industry and service sector. It also addresses customers´ satisfaction and its&#...

The present work focuses on the importance of marketing communications for successful management. She presents an opportunity to communicate more effectively with customers. In the theoretical part the author defines key concepts from the field of marketing such as marketing mix, marketing&#...