This work is focused on creating part of marketing plan of company Elasto form s. r. o. This company was willing to give some figures and promotional campaign as parts of marketing plan. This campaign helps to improve their market position and helps to increase an aw...

This task is dealing with leisure behavior of high school teenagers in the city of Most. Firstly individuals in this life period start to realize what is important for them and that is why they try to spend the leisure time in their opinions. The theoretical part...

The goal of this thesis is, after analyzing the market position, to propose suitable changes and afterwards to evaluate the supposed outcome of these changes. Firstly the chosen catering establishment is characterized .Than follows the elaboration of the marketing mix and the market...

Presented work is focused on the activity of the organisation LAG Czech West ? Local Partnership, o.s. and evaluation of its activities, including elevation of outputs in the form of organisation strenghts and suggestions for futher future action. Developing knowlege about the work ...

The bachelor thesis is focused on corporate social responsibility (CSR). It deals with theoretical basics of social corporate responsibility and its practical application in the company Bayer, s.r.o. The theme was chosen because it poses a certain ideal of business in accordance with&#x...

The bachelor thesis deals with an agro-tourism matter both in the Czech and the external conditions. In this work there is the theory and the practice shading into each other. In the first chapters the reader gets familiar with agro-tourism expressions and with the possibility...

This work deals with describing the basic concepts of marketing and marketing plan, and furthermore also deals with application of theoretical knowledge into practice.

The work is focused on the design of advertising campaign for lunchbox-diet Krabičky-Plzeň. The work is divided into 2 parts, theoretical and practical. The theoretical part analyses not only traditional tools of marketing communication, but also modern trends in marketing communication, inc...

The aim of my thesis is to characterized and evaluate the trade and capital relations between the Czech Republic and France. I divided my thesis into two parts. In the first part, I characterized the international trade and international capital movements. In the second part,&...

The bachelor thesis is aimed at drawing up a marketing plan of the organization. The chosen organization is Anglická školka EUFRAT, s.r.o. The thesis is divided into three main parts. The theory of marketing planning is introduced in the first part. Perspectives of experts on&...

The submitted thesis deals with the system of a marketing plan, how to compile it properly for the following period. All the process is based on conducted analyses and information coming from the company resources. This plan was applied to SWENS PLUS company ltd located i...

My bachelor thesis deals with proposals for improvement measures in the village Nekmíř. At the beginning I was very briefly described the history of the village. Then I explained some of the theoretical concepts of the self-governing units. Then I wrote details informations about&#...

My bachelor thesis is focused on the analysis of needs and wishes of the public in Lužany, and possible improvements of the current situation there. All theoretical concepts mentioned in the thesis are applied to this subject. I created a questionnaire in which I investigated&...

The topic of the bachelor thesis is a purchase and sale strategy of the company Ekro-line Ltd. The main aim of the thesis is to define the strategy of a purchase and a sale in the company. To reach the aim the thesis focuses on the position of the comp...

This bachelor thesis deals with customer relationship management (CRM) in the Stock Plzeň-Božkov s.r.o. company. The first part provides a theoretical introduction to customer relationship management issues. Theoretical bases are needed for processing of a practical part of the thesis. At fi...

The work is introduced by a general overview of the topic. The aim of this thesis was to develop a business plan for a specific company. This trendy salon is focused on tailor making of women?s dresses for special occasions. The theoretical part includes theoretical frame...

This thesis deals with the mutual economic relations between the Czech Republic and Austria. The objektive of this thesis is the evaluation of selected forms of international economic relations that take place between the Czech Republic and Austria and the subsequent assessment of ...

The subject of this bachelor thesis focus on event marketing of Plzeňský Prazdroj, a.s. The thesis is dealing with information and data gained in theoretical literature about marketing, event marketing and strategy planning in big companies. The main object is to provide premises f...

This work is a project of Rope park Nové Hamry and includes all necessary documents and rules for certification of the Rope park in the spring of 2012. It is a concept of a low rope park with minimization of the costs, because of non participation of specialized...

The contents of this thesis is focused on the development of the common trade policy of the European Union and changes in foreign trade of the Czech Republic as a result of joining the European Union. The paper is divided into six chapters. In the three first on...