A submitted Bachelor thesis is focussed on the policy of the protection of economic competition in the EU and its realization in the CR. The main goal of the thesis is to explain a basic terms from the area of economic competitions, clarify realizations, functioning of&#x...

The work deals with gay tourism. The theoretical part explains the concept of tourism, its possible division, next notion homosexuality, its history and laws connected with the topic. Another part of the paper describes homosexuality in the world - views and approaches to it o...

This bachelor thesis deals with a situational analysis and marketing mix of a selected travel agency called Přeštice-tour based in Přeštice. Přeštice-tour operates as a travel office and agency and cooperates with other travel agents by commission selling. Its objectives are defined and...

The theme of presented bachelor thesis is "The influence of Hippodrome Most area to the development of tourism in the Most Region". Bachelor thesis is separated to two parts, theoretical part and practical part. There is created the basis in theoretical part for practical...

The aim of this work was to introduce a new product to selected business tourism. To the company Léčebné lázně Jáchymov, a. s. Iĺl implemented weight-loss program. This company I chose because it is near my home and for me it´s known environment. It was first necessa...

This submitter work is focused on the application of marketing in the area Vrch Háj in Aš. The first part is eleborated the theoretical background of the topic. The focus is primarily on marketing, but PEST and SWOT analysis and marketing mix is described in it as&#x...

Presented work is aimed at drawing up a marketing plan of Dachdecker company. The work is divided into several parts. The first section provides a general definiton of marketing and theoretical marketing planning process. Dachdecker company is briefly introduced. The following section i...

The bachelor thesis Trade and export support programs in the Czech Republic and their comparison with the Slovakia aims to give overview of business and export support in the Czech Republic and Slovak Republic, to define specific programs of both countries and to evaluate thei...

The thesis subject is the Entrepreneurial environment, business customs and specifications of Sweden and their impact on the cooperation with the Czech Republic. The theoretical part covers the entrepreneurial environment general characteristics. The practical part focuses on the analysis of the&...

This bachelor thesis analyses ethics and correctness in business in realm of tourism in Czech Republic. It focuses on B2C, business to consumer. The aim of the bachelor thesis is analysis of the appearance of unethical practices in tourism services, concretely accommodation services,&#x...

This thesis deals with the analysis of tourism services. The aim is to analyze the quality and quantity of services provided in the region. In this work were proposed new services that extend the already existing range of services. In the first half of the work is&#x...

Presented thesis deals with agrotourism as concrete topic within many types of tourism. In the introductory chapters thesis defines differences between rural tourism in the Czech Republic and foreign countries and underlines contributions and risks of this type of business, particularly for&...

This work is focused on creating part of marketing plan of company Elasto form s. r. o. This company was willing to give some figures and promotional campaign as parts of marketing plan. This campaign helps to improve their market position and helps to increase an aw...

The presented work is focused on the importance of green marketing concerning customer´s purchasing decisions, using surveys to find out how customers are informed of the issue and what incentives influence their decisions. The basis of the bachelor´s thesis is the theoretical part ...

The present work is focused on the agricultural centre JK Pegas Děpoltovice. It deals with agriculture as it starts to be a very favourite branch of tourism nowadays. The theoretical part is applied in practice. The thesis is based on statistic figures. The description of ...

The thesis deals with basic information about event marketing and socially responsible marketing. The Avon international company is one of the socially responsible companies that deal with two important topics ? breast cancer and household violence. The company tries to fight against th...

The bachelor thesis is focused on marketing activities of Žatec city. Žatec city disposes with significant potential, which is not used in full measure. Therefore, the main goal of this work is to create disposals for marketing activities, which could positively influence tourism i...

The thesis is focused on business strategy of a selected tourism services provider, specifically the Červený hrádek castle located in the Ústecký kraj region. The castle offers accommodation, catering, conference services. By using an extended marketing mix the level and frequency of se...

The thesis is aimed on the importance of the spa and tourist industry in the Karlovy Vary region. The theoretical part defines terms such as balneology, spa resort, natural resource and balneology care. The main part is devoted to characteristics of the Karlovy Vary region...

This thesis is focused on a change of marketing communication in the company Dům látek. In the theoretical part, the reader is introduced with issues, which are focused on marketing mix, and further on marketing communication and its components. The practical part is focused a...