The diploma thesis is aimed at analysis of supplier-customer system complexity in EvoBus Česká republika s. r. o. This company is the part of the multinational concern Daimler and produces segments used for bus body construction. The company is described in detail in the first...

The topic of the thesis is to create a business plan of Ecological farm Útušice. The thesis is divided into two chapters. The first chapter contains theoretical information about the business plans and its structures. The second chapter deals with the practical creation of a&#...

This thesis deals with the evaluation of personnel policy of the company Dioss Nýřany Inc. The aim of this thesis is to evaluate the personnel policy of the company and propose partial measures that are in line with the company strategy and will lead to improvement o...

The diploma thesis is focused on the application of marketing approaches in personnel management of the company called Elfetex, spol. s. r. o. The work is targeted on both the external and the internal personnel marketing of the company. At the beginning of work is define...

The aim of the thesis "The business plan of a particular company" is to prepare a business plan including component plans. The first part of the thesis describes the theoretical structure of the business plan. The second chapter deals with organic agriculture including pr...

The diploma work deals with a suggestion and a formulation of the strategy of a particular company with the focus on the product development with the use of a few analyses. In the beginning of the work, there is introduced the company GTW which consists of two j...

This diploma thesis "Development of employees and managers as a personal activity and competitive advantage" focuses on using the development of employees and managers to gain a competitive advantage in Faurecia Plzeň, s.r.o. The aim of the study was to&#x...

This Master Thesis examines the foreign trade. This thesis is mainly focused on export business operations, analysis of foreign markets and identifying the risks and advantages associated with export of company´s products. In this thesis are described the methods of evaluation of market...

The presented diploma thesis is focused on strategy of the selected logistics provider. In the first part of this thesis was elaborated theoretical base for the area of strategy, transportation and forwarding. In the second part is elaborated characterization, market evaluation and situ...

This diploma thesis deals with unfair business practices on the B2C market. The thesis analyzes the topic in the theoretical level and analyzes the legal regulation of unfair practices and consumer protection in the Czech Republic and the European Union. The thesis presents particu...

Presented dissertation is dealing with proposal and realization PPC campaign for e-shop houdek.cz In dissertation are described at first individual tools of internet's marketing which are connected to PPC systems. Then there are introduced two leading PPC systems in the Czech Republic:&#...

This thesis is focused on testing several selected e-commerce projects with three different methods of usability testing. The analysis is also supplemented with the evaluation of the website's corresponding SEO on-page factors. The theoretical part of the thesis contains a brief introduc...

Presented diploma thesis is focused on analysis of the marketing activities of selected subject. The first part of the thesis contains of a theoretical definition of a marketing process with detailed specification of two selected parts. Descripted terms are marketing environment and mar...

The topic of this presented diploma thesis is the Significance and measurement of the corporate social responsibility. The main objective of this work is, based on the research carried out, to evaluate the current state of the importance and measurement of the CSR. The first&#...

The topic of this thesis "Crowdfunding - a new tool of fundraising activities" deals with the analysis of the crowdfunding campaigns by Mr. Jiří Tkadlčík and the proposal of more successful campaign for this subject. The introductory part of the thesis introduces the issu...

The thesis deals with a research of using or not using the public city transportation in Pilsen by students of public universities. The aim of this thesis is to utilize the theoretical results for the research specializing in quantitative research; creation, realization and analysi...

The presented diploma thesis is focused on the topic of "Quantitative analysis in marketing". The aim is to determine how consumers behave and decide when buying, which factors affect purchasing and what impact the advertising has in this activity. The thesis is divided i...

The diploma thesis is focused of the communication plan of TJ Lokomotiva Plzeň, which is specified for services of the TJ Lokomotiva Pilsen. The target of this diploma thesis is to create a communication plan for the Beach Resort for the season 2017, which uses at le...

The aim of this diploma thesis is discovery how the companies using restriction of competition, unfair competition or unfair commercial practices on the energy market and for the most frequently occurring cases are suggested recommendations for their limitation or their completely eliminatio...

The aim of this thesis is analyze and evaluate the various influences in congress tourism, impacting to the selected hotel. Depending on the results of the analyzes afterwards proposed recommendation for increase profitability of hotel in that area. The theoretical part is focused ...