The bachelor's thesis deals with the issue of the impact of the coronavirus pandemic on the spa sector and especially on the company Léčebné lázně Konstantinovy lázně a.s. and its employees. The theoretical part is focused on explaining the issue of spa sector and coronavi...

Bachelor thesis focuses on unemployment in the Ústí nad Labem region in recent years. The main aim of the thesis was to get acquainted with the development of unemplyment in the Ústí nad Labem region and to find the causes and consequences of unemployment in the regi...

The main goal of this thesis is to develop a marketing plan for the "PilsFree, z. s." The work is systematically divided into two main parts, the theoretical framework and the practical framework. In the theoretical framework, knowledge about the non-profit sector, association...

This work is analysis of the impact of the Covid-19 pandemic on passengers using Pilsen's public transport. The course of the Covid-19 pandemic in the Czech Republic and its impact on public transport travel is gradually described in the thesis. Firstly, PMDP a.s. is ...

In this bachelor thesis, you can find the definition and history of the Zero waste lifestyle. Simultaneously, the work deals with consumer behavior and consumer division. There is also a small section regarding packaging and its functions. The thesis focuses on the form of pac...

The bachelor thesis is focused on non-governmental non-profit organizations. Specifically on the fundraising of these organizations. The aim of this work is to develop a theoretical overview of non-profit organizations and fundraising and apply it in the practical part of the work. Char...

Information and communication technologies are constantly developing. This development has shown marketing a new direction and a new term online marketing has arose. Using online marketing in the companies should be already a matter of course these days and it is also a presupposit...

The bachelor thesis deals with the marketing strategy of the Pilsen sports shop Canard s.r.o. The theoretical part describes and explains concepts such as marketing mix, marketing communication, environmental analysis and marketing strategy. The practical part starts with an introduction of ...

This bachelor thesis is focused on Czech parliamentary election held in 2021. A solid theoretical framework, comprising the main characteristics of the political marketing as well as the related and relevant areas, was built at the beginning of the thesis. Subsequently, by gathering...

This bachelor thesis deals with online marketing communication of brands on Instagram through influencers. The thesis is divided into theoretical and practical part. The theoretical part deals with an introduction to the issues discussed, which includes the definition of basic terms from...

The present bachelor thesis analyses the environment of national economies affected by the global coronavirus pandemic. Since there are many national economies and the space for a bachelor thesis is limited, I have chosen only a few economies to examine. The first chapter deals...

This bachelor thesis deals with the influence of the color spectrum on purchasing decisions in marketing. The aim of this work is to find out whether the color spectrum affects the customer so much that he makes his decisions based on the spectrum and also to&...

Bachelor Thesis describes a function of marketing in sports and it's applying these informations to analyze company Trailpark Klínovec. In the theoretical part of this thesis, specifics of sports marketing were explained. Practical part focuses on the itroduction of &...

This bachelor thesis deals with the analysis of the existing Lower Poohří region. The aim of this bachelor thesis was to propose a marketing strategy for the Lower Poohří region. Using current methodological procedures to compile a SWOT analysis of the region, &#...

This bachelor thesis is focused on the perception and awareness of consumers in the area of regional food with regard to food quality label "Regionální potravina". The aim of this work was to analyse the level of consumer awareness of this issue at two selected ...

This thesis addresses the issue of marketing in e-sports. Based on the upward tendency of the development of this industry both in the Czech Republic and abroad, the thesis presents several basic factors of the history and the development of e-sports itself, which is part ...

The bachelor thesis entitled "Brexit-Opportunity or Threat" deals with the issue of Brexit related to the pre-Brexit and post-Brexit period. The thesis also deals with the theoretical anchoring of the topic, namely in international trade, with which it is closely linked, and a...

This bachelor's thesis, which was made on the topic "Communication campaign proposal of the Čížová Brewery", deals with the issue of a comprehensive proposal and practical implementation of the communication campaign. The theoretical part presents the issues of communication and mar...

The bachelor thesis deals with the influence of advertising on the purchasing decision - making process of consumers from different generations. The first chapter describes the consumer's shopping behavior together with the factors that influence the purchasing process. The second chapter...

The aim of this bachelor thesis is to evaluation of marketing strategy in Fruitisimo Fresh s. r. o. by conducting marketing research through a questionnaire survey. The thesis is divided into two parts, namely the theoretical and the practical part. The theoretical part defines...