This bachelor thesis is designed to assess and compare the marketing strategies of Coca-Cola HBC Česko a Slovensko s.r.o. and Kofola ČeskoSlovensko a.s., which focus on the production and sale of their cola beverages. The theoretical part describes the concepts of marketing strategy,&#x...

The bachelor thesis dealt with food quality labels on the Czech market. The theoretical part of the thesis was devoted to basic concepts, which included quality, food quality, food safety and brand. Food quality labels which can be met by consumers on the Czech market are...

The bachelor's thesis deals with the issue of implementing the principles of lean management in a manufacturing company. The aim of the work is to evaluate the application of the principles of lean management in a selected company and to formulate suggestions for improvement.&#...

The bachelor's thesis is preoccupied with mitigating the outflow of Generation Z from the Karlovy Vary Region through marketing communication. The main objective is to analyze the current situation in the region by combining theoretical introduction to the issue and self-research to ...

Bachelor thesis focuses on the importance of influencers in marketing communication of a business. An author has chosen this topic by virtue of its actual and developing potential. The main goal of this bachelor thesis is to find out if involvement of influencers in a com...

The presented bachelor thesis is focused on the evaluation of the current marketing strategy in the selected company EvoBus Česká republika, s.r.o. The first part of the thesis contains chapters that are devoted to the description of the marketing mix, marketing communication strategy&#...

This thesis is focused on the analysis of marketing activities of Autocentrum TA a. s. The first part of this thesis is focused on the theoretical background of marketing. These assumptions are then applied in the second part of the thesis - the practical part. The p...

This work focuses on the evaluation of latest tourism innovations in the Železnorudsko region. Then author suggest possible opportunities and innovations for tourism development in the destination. It further analyses the level of tourist satisfaction in the destination. The thesis is divide...

This bachelor thesis deals with obstacles and opportunities in destination management. This bachelor thesis describes destination management and the concepts associated with it. Then describes potential obstacles and opportunities. The methodic part follows. In this part are obstacles and opportunitie...

This bachelor thesis is focused on customer satisfaction in tourism in the tourist destination Pilsen region and the quality of services provided. The aim of the work is to create proposals and recommendations that will increase the number of tourists and increase the satisfaction&...

The bachelor thesis is focused on the visitor satisfaction in the selected tourist region Šumavsko in South Bohemia. Bachelor thesis is separated in three parts. First part is teoretic, where the main terms from marketing and management destination of tourism are defined. In the&#x...

This presented thesis deals with the evaluation of marketing communications in selected company focusing mainly on men's cosmetics. The main aim of this work is to avaluate marketing communications and based on the knowledge gained from the questionnaire to propose recommendations that&#...

This bachelor thesis deals with the topic of opportunities and barriers in the destination management of tourism in Plzeňský kraj and Karlovarský kraj. The aim of this thesis is to suggest possible solutions for improving tourism in selected regions by supporting the most&#x...

This bachelor thesis analyzes the influence of social networks on the effectiveness of marketing in spa facilities in the Karlovy Vary region. Using the created questionnaires, it determines the number of affected visitors who have chosen individual spa facilities for their stay, and&#x...

The bachelor thesis primarily focuses on the description of the shopping options of the inhabitants of Okříšky and neighbouring villages and on the research of their shopping behaviour in the area of food and non-food everyday goods. First, the thesis defines the theoretical backgr...

The attached bachelor thesis analyses the logistics functioning in the production of Shape Corp. Czech Republic, s. r.o. For the preparation of the bachelor thesis, the knowledge from the professional literature was used and during the preparation of the whole thesis, regular personal&#...

This bachelor thesis analyzes and evaluates the current state of tourism development in the Zelezna Ruda region. The theoretical part of the thesis has the task of acquainting the reader with the issue of tourism. The practical part is devoted to the analysis of the curre...

Franchising is a more and more developing form of venture; its operating principles, history, advantages and disadvantages for both participating partners are described in details in the first part of this bachelor thesis. The second part of the thesis is focused on&#...

The bachelor thesis focuses on the current topic of cryptocurrencies. The main goal of the bachelor thesis is to examine the potential of cryptocurrencies with a focus on use in tourism, to identify major advantages and disadvantages on the part of the user (customer) and ...

This bachelor thesis deals with the analysis of the application, benefits and position of combined transport in the Czech Republic. The work is based on theoretical knowledge, descriptions of individual categories and concepts, presentation of data and data of institutions and companies.