The aim of the bachelor's thesis is to create a fundraising plan in three variants - optimistic, pessimistic and realistic, for the following year and the previous evaluation of income and expenses of the chosen organization - Klokánek. The first, i. e. theoretical part of...

The bachelor thesis deals with the current situation of the labor market and problems of unemployment in the Klatovy region. The work is divided into a theoretical part and a practical part. The theoretical part of the thesis describes the labor market and its segmentation,&#x...

This thesis deals with consumer protection with a focus on online trading. The aim of this thesis is to provide the reader with an understanding of consumer deception when trading on the internet. The thesis first uses legislation to define consumers and businesses and the...

This bachelor thesis has a focus on tourism for people with disabilities. The aim of this thesis was to evaluate the current range of services and travel options in the Central Bohemia Region for people with physical disabilities and how satisfied travellers are with this ...

This bachelor's thesis deals with tourism for handicaped humans. Thesis is divided into theoretical and ractical part. In theoretical part, there are introduced needs of handicaped people and their bariers of participating on tourism. Next, it describes the project ,,Euroklíč&quo...

Bachelor thesis on the topic 'Marketing Strategy of the Selected Company' examines the current state of the company Quality point, which focuses on education of quality, manufacturing, IT, soft skills and law. The objective of this thesis is to propose recommendations that lead&...

The subject of the bachelor thesis "Financial analysis of a selected company" is financial analysis of the company HOPA PLZEŇ s. r. o. and subsequently determining the financial analysis itself on the basis of available information and research methods. In the first part ...

This thesis focuses on the marketing activities of a selected sports organization, specifically a professional ice hockey club performing in the Czech top hockey league. The theoretical part explained the essence of marketing and its specifics in the field of sports, as well as...

The aim of the bachelor's thesis is to introduce the reader to the concept of fundraising and to create a fundraising plan for the Klokánek organization for the following period. The first part of the theory describes the concept of non-profit organizations, their division,...

This bachelor thesis The development of B2C e-commerce in the Czech Republic defines e-commerce and its main features, then defines e-shop and its specifics, then defines B2C e-commerce and characterizes the development and current state of B2C e-commerce in the Czech Republic. The ...

This bachelor thesis focuses on implementing an affiliate marketing program in small businesses. The specific theme is "The use of affiliate marketing in business practice ". This work aims to introduce Affiliate marketing as such and to analyze Affiliate programs currently offered...

This final degree project focuses on senior tourism, more specifically on senior tourism in the Mar Menor. The work first describes the characteristics of both general tourism and senior tourism. The following are specific divisions and categories of senior tourism. The practical part&#...

The bachelor thesis is focused on in-store communication and shopping environment in selected sports stores. Specific stores are Sportisimo, Decathlon and A3 Sport located in Karlovy Vary. The theoretical part of the work deals with marketing and marketing mix 4P and marketing mix ...

This bachelor thesis is focused on the topic of sports sponsorship in the field of non-professional sports. The first part deals with the theoretical basis of sponsorship and its use and legislation in the Czech Republic. The author describes the individual phases of sponsorship&#x...

The bachelor thesis aims to acquaint the readers with the concept of fundraising and to create a fundraising plan for the following period. The bachelor thesis is divided into theoretical and practical parts. The theoretical part describes the concept of fundraising and fundraiser. ...

This bachelor thesis focuses on internal communication in a selected non-profit organization. The thesis is divided into two parts, theoretical and practical. The theoretical part focuses on communication as a process of communication and on internal communication. In this part the basic...

This thesis is focused on the use of deceptive and aggressive business practices in the sale of goods or services. The thesis defines the basic concepts related to consumer protection and unfair commercial practices. The thesis contains selected practical cases using deceptive and ...

The presented bachelor thesis deals with the issue of graduates' entry into the labour market in the Pilsen Region. Since the range of graduates is very large, the bachelor thesis focuses in detail on students and former graduates of the Electrical Engineering of the Secon...

The bachelor thesis deals with the issue of creating a fundraising plan for a non-profit organization. The theoretical part explains the concepts that relate to the issue. Specifically, the definition, importance and types of non-profit organizations are explained, along with strategic manag...

In my bachelor thesis I write about the effect of coronavirus measures on a selected company in the years 2018-2020. The main emphasis in this work is on the subsidy programs of individual ministries and their use by selected company. The analytical part of the financial&...