The topic of the bachelor thesis is describe and analyze sales strategy of production company from a theoretical and practical point of view and propose measures to increase the company´s sales. The work consists of fifth parts. The first one presents the firm and its ori...

This Bachelor thesis is focused on the analysis of leisure activities in Marianske Lazne. The analysis was carried out by collecting information about the various activities. The work defines the terms leisure and leisure activities and describes comparison of spending free time in ...

The bachelor thesis deals with customers purchasing behaviour in the czech countryside. It concretely describes the actual situation in Hradek u Susice. The theoretical part contains such expessions as customer, customer satisfaction, business definition, business division, retail marketing and countr...

The present work is focused on situational analysis and application of marketing mix to store Bakery Confectionery. The work is divided into a theoretical part, which deals with both situational analysis and marketing mix. Application of situational analysis and marketing mix is process...

This thesis is concentring on analysis of the offers of direct competition in Cheb district, Sokolov district and Tachov district and further on analysis of requirements of potential customers. Initially are determined the basic MICE tourism terms and introduced the situation in organiz...

The purpose of this thesis is the description of the rapidly growing phenomenon of "social networking" with a focus on tools and methods which utilize social networks in marketing communications. Describes the differences in communication and highlights specific considerations for marke...

This work deals with marketing mix of Transport Company. At first I have described gradually and theoretically all of the parts of marketing mix ? product, price, place, promotion, process and people, that focus on specifics of transport company. Then I have shortly written ab...

This bachelor thesis is focused on the theme ?Plan of the marketing on the internet for a particular company?. The main target of this thesis was to compose marketing schedule for choosen firm. The dissertation is divided into two parts ? theoretical and practical. ...

This bachelor thesis deals with the problems of the marketing strategy for real-estate agency Pubec s.r.o. The first part describes main tools, which are needed for marketing and try to find the evaluation of the position on the market. The author analyzes this company with&#x...

This work is focused on the following topic ,,Analysis of competition of Gorenje kitchen studio in Strakonice". The aim of this study was to determine the advantages this kitchen studio and reveal the weaknesses of competing firms in the market.

This bachelor thesis focuses on event management and its application to a small tennis tournament held in the town of Starý Plzenec-Sedlec. The event management industsry is rapidly growing an daims to beecome really popular n the Czech Republic. The thesis contains not only t...

This bachelor thesis deals with the restructuring of the small business company. In the first part, there is a description of the company?s state before the restructuring itself. It is followed by analysis and suggestions which should be performed in order to enhance the compa...

This bachelor´s thesis describes the concept of agri-tourism center or leisure activities. The work is divided into two sections, theoretical and practical part. The theoretical part describes the terms related to given topic. Rural tourism, agrotourism and ecotourism are defined as terms.&#...

The purpose of the bachelor´s thesis is to analyze the wishes and needs in the community Slabce. For the analysis of satisfaction were used marketing research questionnaire, focus group and SWOT analysis. The suggested solutions should take account the results of the analysis. The&...

This thesis focuses on an analysis of needs and wishes of the public in Zahořany and proposes measures for improvement. Theoretical terms used herein were applied to the given topic. The reader of this work will be introduced to the techniques of marketing research. Questionin...

This bachelor thesis concerns about marketing activities in the hotel facility. First part of this thesis deals with theoretical possibilities with focus on marketing instruments. These theoretical conclusions are necessary in order to complete the practical part of this thesis. Firstly, the...

The target of this work is to analyse the needs and the wishes of the public in Cheb and propose the solutions. In the first part I described the city. The second part is very important. I made a survey to find out how the public in Cheb satisfied is.&...

Presented bachelor thesis deals with an evaluation of websites. The first part of the bachelor thesis is a theoretical introduction to the given issue, main terms concerning internet and internet marketing are described and the methodology of the WebTop100 Project used for websites ...

The main topic of my Bachelor thesis is analyzing the needs and requests of the public in the town of Hranice u Aše including suggestions for a possible solution. Theoretical terms about methods of a marketing research are included in this thesis for a better understandin...

The aim of this bachelor thesis was to analysis of needs and wishes of the public in the community Horní Blatná and proposals of possible solutions. According to the results of the questionnaire was designed to improve certain measures that could improve the current situation&...